Website Marketing Resource

PPC Easy As 123
 by: Zac Radford

What are PPC (Pay Per Click) search engines? How do they work? How can PPC search engines benefit my business? How cost effective are PPC search engines? How fast can I gain new cliental by using PPC search engines? Where do I go to find the right PPC search engine for my business? All of these questions will be answered and more, in the following article.

What are PPC search engines and how do they work? PPC search engines are a very strong source of advertising for any type of business, on and offline. By placing bids on keywords related to your business, you can generate fast cliental. (Ex: Your business sells used cars; you would place a bid on the phrase “used cars,” say for 5 cents per click. So you pay 5 cents per new customer.) All customers must perform a search using your key phrase, making all customers targeted to your business. The higher you bid, the higher you will be placed in the PPC search engine. Ultimately this is a great way to gain new customers for your business.

Another powerful reason for making the switch from using the unlimited autoresponders that come free with your web hosting account to paying a monthly fee for an autoresponder service is improved deliverability of newsletters and other e-mails.

Are your subscribers even getting your newsletter? You might be shocked to find out how few of your subscribers are actually receiving your e-mail. I know I was!

Paid autoresponder services cultivate relationships with major Internet Service Providers (ISPs) and online services. It is in their (and your) best interests that your e-mails get through and they work very hard to achieve high deliverability.

Some services supply a spam test to show you how spam filters would rate your e-mail. If your spam rating is too high, you can edit your e-mail to improve deliverability.

When I moved my newsletter over to a paid autoresponder service, I received several e-mails from autoresponders. They basically said that because of spam (unsolicited commercial e-mail), I had to confirm that I was a real person who wanted to communicate with the recipient.

With the paid autoresponder service, I received these e-mail messages and was able to respond to them in order to try and retain my subscribers.

Recently I came across a web site with the heading “How to get a million visitors without spending a dime in advertising.” Unfortunately the web site didn’t actually tell me how I could do that - that information was only available through an eBook sold on the site. The price of the eBook was around $200USD. Now I live in New Zealand so $200USD is more like $400 and is kind of a bit beyond my budget, or more exactly what I’m willing to pay for an eBook I haven’t even seen.

But it got me thinking, is it really possible to get a million visitors without spending a dime in advertising? And in a short time too (around a month)?

The answer is yes. There are at least two ways.

The first way is to leverage spam with a two tier affiliate program. Basically what you do is send out spam to newsgroups and/or bought email addresses saying you have this great way to make money, just visit my web site (you’re targeting potential affiliates). On your web site you get people to join your two tier affiliate program. What this means is that as well as getting money for selling your product they also get money for getting other people to join your affiliate program. And you tell them to spam newsgroups and the like. Except you don’t put it quite that way. Maybe you sell them software that automates posting of messages on newsgroups or something like that. Anyway, you get the drift.

If you haven’t heard the word ‘niche’ being batted around by Internet Marketers then you haven’t been listening. Finding a niche has become the antidote to competing in overly saturated online markets.

What is a niche?

According to Merriam-Webster’s Online Dictionary a niche is described as “a place, employment, status, or activity for which a person or thing is best fitted… a specialized market”.

Have you noticed that despite the closing of many businesses in these harsh economic times, the local hobby train store is still around? That the ‘hole-in-the-wall’ eatery is thriving? Or that trends such as scrapbooking can start with a bang and still close within a year when four similar businesses start up in the same area?

The online business world reflects the same trends as experienced in the offline world - often with faster turnover and startup rates. Those who promote a product or site that targets a small, select audience can tap into a market that is otherwise not being served. Despite the limitations of the client base, the targeted nature of the business creates a devoted and active market - the aim of any business.

HOW DO I FIND A NICHE?

Today’s article is about the wonders of SEO. SEO is short for Search Engine Optimization. If you know anything about our world wide web, than you surely know that the sites bringing in the most monstrous traffic are search engines. In the world of traffic, search engines control almost all of the pieces. If you stop and think about it, if you want to find something on the web, what do you do? Odds are you hop on over to Yahoo, Google, MSN, Alta Vista, Ask Jeeves, Kanoodle, and the list just goes on and on. Almost every method of obtaining traffic, other than offline sources and direct, random domain visits, all of your traffic is coming through these engines. Pay Per Click advertising, sponsered search, directory submissions, all these play off the search engine.

But what if there was a way to outsmart the search engines, (and keep your wallet nice and fat!)to use their own patterns and logic against them? Before we get started, you should know that a search engine finds you (for the most part)by sending spiders to your site, to index your pages and collect info, such as meta tags. But how does a search engine find you, and keep coming back?

One of the hottest crazes for online marketers is Adsense sites. These marketers trade in information and build sites that are tightly focused around one small niche. To build an Adsense site, all a marketer needs is a Google Adsense account, a website (or even a free blog account), and some articles. When the marketer makes his site live, he includes the Adsense HTML code so that it serves ads alongside his content.

These sites place well in the search engines because they are content-based. Most often, articles are keyword-focused, meaning each article focuses on one word or phrase. Once the sites are indexed by the search engines, and once marketers drive traffic to the site, they leave it alone, let it run itself, and create another Adsense site. It isn’t unusual for a marketer to have 50 or more of these sites scattered all over the internet.

The way the marketer makes money from these sites is via the Adsense ads. Because the ads are served based on the content, the ads are targeted. That means that if someone finds your site from the search engine, they are interested in your niche (because they were the ones searching!). Thus, they are also interested in the ads on your site. When they click on one (or more), you are paid a fraction of the advertising cost Google takes in.

SEO (Search Engine Optimisation) and web-positioning techniques.
 by: James Saunders

SEO (Search Engine Optimisation) and web- positioning techniques.

Optimisation for search engines rankings

The Fact That Matters!!! Nearly 99.99% of these visitors came from search engines including Google, Yahoo, MSN and AOL….etc.

Top 10 search engine rankings. Everybody wants it but a few achieve it.Search engines have always been an important source of traffic for many marketers. Achieving high search engine rankings should be one of your goals because it can be profitable in the long run.

It has many names (SEO, positioning, and web promotion, etc.) but the objective remains the same - improve your position on search results to get a huge source of traffiic without spending large sums of vital capital in advertising expenses.

Naturally, the most common objective for search engine optimization campaigns is to bring in targeted leads to ecommerce sites. A high degree of pre-qualification is possible, since SEO allows you to attract only those who are actively seeking for very specific products or information.

How to optimise for ranking.

When you make the decision to start an Internet business or for that matter any business you must have a plan (strategy). This is essential in order to succeed.

You don’t throw a dart at a list of possible business opportunities and settle for the one where the dart lands.

It must be a well thought out decision and plan on how you are going to make money in the business, if you read all the hype out there that tells you all you have to do is spend a couple of bucks, get a website and lay back and watch the money come in think again.

First don’t spend any money on those fancy internet ads telling how they guarantee you that the money will start rolling in as soon as you buy the software they are peddling.

There is a lot of good software out there, but if you are somewhat technically challenged, spend some time doing research the time spent will save you money and aggravation.

Remember the old saying haste makes waste, so take your time and read as many articles as you can on what exactly it is that you want to do.

Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds?

Ask the following question first: What do I know about SEO?

If the answer is “nothing”, then don’t buy it.

Marketers are banking on the lack of knowledge among consumers. It is no different whether it is the SEO world or the automobile world or the cell phone world. The best search engine optimization tip I can provide is this: educate yourself.

Search engine optimization help often comes in two forms:

1) The Big Sell
2) The Complex and Mysterious

Attempts to “sell” search engine optimization software are really of no true help. These marketers are trying to sell something, not necessarily trying to help. When it comes to SEO, learn more about it before buying the latest SEO gizmo. Though it is true that we all need tools and services to complete tasks more efficiently and quickly, it is also true that we can better use those tools if we understand and learn the underlying processes. Let me state unequivocally that there is no need to go out and blindly purchase search engine optimization software that will cost $100 plus (sometimes much higher!). Just like anything else that someone will try to sell, take a step back, relax, review, reconsider and learn more.