Website Marketing Resource

There are many simple, infallible ways to earn income, and one of the surest ways is through marketing your business on the internet. When you learn basic internet marketing techniques, you’ll wonder why you haven’t already jumped on the bandwagon. When you think about it, the only things you’ll need to make money is a vision of what you want out of life and the wisdom and energy to put your ideas into motion.

Basic internet marketing techniques can teach us how to acquire wealth, and an important factor is to provide something the public needs (or think they need) whether it is a product, a service, information or something else entirely - there are many choices.

Every business has a goal of making money, and every business has something to sell. You will need knowledge and a product before you begin your internet marketing. You may need at least a small amount of capital to start your business, although the outlay could be relatively small if you are selling information or services as opposed to a tangible product.

Every business owner want to attract more orders and have more sales. You can do this in smart ways. Here are some tips and tactics.

First of all, your sales page should be well-written. Include emotional words in your advertisements. Use ones like love, security, relief, freedom, happy, satisfaction, fun, and more positive words.

Secondly, You can create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad. This is a viral marketing. When your ebook got passed around, your website will get exposed to many people. So you will get free traffic. Also you can allow people to download software or e-books from your web site at no cost. Just ask your visitors in return if they’ll refer their friends to your web site. It is easy to get that set up with pre-written script and put a referral form on your website. Aother way to get good results is to publish your e-zine only on your web site. Have people subscribe to a new issue” e-mail reminder. This could really increase your traffic and sales.

Uniquely built web sites can create unique issues when being promoted on the search engines. From a basic 3 page brochure site to a corporate site with hundreds of dynamically generated pages, every web site needs to have certain design aspects in order to achieve the full effects of an SEO campaign. Below are a few points to take into consideration when building or updating your web site.

1. Size Matters.

The size of a web site can have a huge impact on search engine rankings. Search engines love content, so if you have only a few pages to your site and your competitors have dozens, it’s difficult to see a top page ranking for your site. In some cases it may be difficult to present several pages of information about your business or products, so you may need to think about adding free resources for visitors. It will help in broadening the scope of your web site (which search engines like) as well as keep visitors on your site longer, possibly resulting in more sales.

2. Graphics-Based Web Sites.

In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003.

The biggest new feature with AOL 9 is its aggressive method of reducing unsolicited e-mail (sp^m) for its users. Basically, AOL wants users to customize their own inboxes and view or receive only the messages that they choose.

While the crackdown is a noble endeavor, it puts legitimate e-mail publishers in the crossfire — people like us who have worked hard to ensure that everyone on our list has opted-in and given us permission to contact them repeatedly.

To make sure that your AOL subscribers are receiving YOUR e-mails, here are a few things you should know.

“Black Friday” has just passed, marking the traditional start of the holiday shopping season. Web sales are already at a record high this year and the fourth quarter of 2004 is projected to bring in $22 billion in online sales alone ? a whole third of the sales for the entire year. (Source: eMarketer.com)

And since Friday, your in-box has been overflowing with all those new orders… right?

Or maybe not.

If you’re like many small retailers, you’ve waited until the last minute to start thinking about your online holiday sales. You’ve been too busy, too short-staffed, too distracted, or perhaps even too confused to take the necessary steps to get your Web site ship-shape for the holidays.

Don’t despair! you can still take advantage of the holiday sales season ifyou take immediate action.

Here are seven things you can do RIGHT NOW to boost your online holiday sales this year.

1. “Hello, is anybody home?”
Update your Web site. If your home page still boasts “Summer Specials,” this means you! Put photos of your best sellers out front, and highlight any holiday specials.

Traffic is one thing, but targeted traffic is everything.

You have no doubt seen dozens of offers similar to “10,000 hits per hour driven to your website!”. This type of website traffic is completely untargeted and will undoubtedly result in a very low conversion ratio. It’s basically “throw it up against the wall and hope something sticks”. The big incoming numbers give the illusion of progress, but you will achieve better results with a lower volume of highly targeted traffic.

I speak from experience because in the early days of developing my home business, I went for the big numbers instead of focusing on targeting prospects. It took me a while to appreciate the importance of targeting (quality) instead of just going for the big numbers, but it was a lesson well learned.

Exchanging links has been an important part of generating website traffic for quite some time, but the vast majority of people looking to trade links don’t understand that just wildly swapping links with any willing webmaster is not the way to go.

Reading the postings in different Newsgroups it becomes clear that the “I does not work for me..” statements comes from one very clear reason: not enough Traffic.

The Ability to generate targeted and low cost Traffic is crucial for the success of every internet business.
Well, what is “enough Traffic” ? Let´s take some minutes to analyze the traffic needs in detail.

Let´s say you would have a single business opportunity that you would like to advertise. This opportunity allows you to earn, let´s say 10$ per Sale.

Furthermore you would like to earn 500$ in month from this opportunity alone. So would need 50 sales during this period.

In order to determine the number of clicks (traffic) you will need, you need to know the conversion rate of your opportunity. This rate itself will depend on how targeted your traffic is. In order to make it easy, let´s assume your conversion rate is 4%, meaning that 4% of your potential buyers will purchase your product/opportunity etc.

This means that from 100 Clicks, you will get 4 sales. So you need 25 Clicks in order to make a sale (100/4). This is in fact a good conversion rate! Usually you will have such high conversions only for free stuff or by having an extremly well targeted traffic.

We all want to get our websites high up in the search enignes but how do you do it? One thing you shouldn’t bother doing is submit your site to any search engines. Not Google, not Yahoo!, not AltaVista. Sound a bit strange? Read on…

Submitting to all the search engines

Submitting your website to every search engine is an incredibly time-consuming process. There are hundreds and hundreds of them out there - no doubt, you’ve come across the companies who’ll submit your website to 1000 search engines for you.

Search engine professionals know that the vast majority of these search engines have a very low usage rate and will drive hardly any traffic your way. In fact, it’s only a handful of search engines that drive the majority of traffic from search engines to websites.

The major search engines

Some of the most important search engines, probably accounting for over 90% of the search engine market, are:

- Google
- Yahoo! (released earlier this year)
- MSN
- Teoma
- Fast
- AltaVista

Don’t submit to these search engines

Google announced in January 2005 significant changes in their popular AdWords Pay-per-Click System (PPC). In future only unique URLs per page will be displayed. If several advertisers uses the same URL (i.e affiliates of the same program), only the one with the best Ad will be displayed.

It is obvious that Google is trying to maximize the diversity in their AdWords results. Very popular Affiliate Programs, like Amazon.com, lead to hundreds of affiliates showing the same product with different Ads. For the affiliates using this system the “easy way to get money with affiliate programs” is now over, since it will be practically impossible to advertise just the affiliate link. Significant more effort, but also significant changes are the consequence.

The following tips can help you to get maximum benefit of your AdWords Campaigns.

1) Build your own unique “landing page” for your product. Remember that 99% of Internet users are looking for Information and thus, expect unique content from your side. Include Product pictures, Product reviews and interesting content related with your product. Use illustrative images of your product, trying to keep the load time of your “landing page” low.

A successful online business takes more than a website?a lot more! When I ask people if they have an online business, many people tell me they are creating their website. That’s good news except I get the feeling they think that is all they have to do to have a successful online business. Nothing could be farther from the truth!

A major search engine like google.com will have over 8 billion websites in their database. That’s right! Eight Billion! In order to be found on the Internet, just having a website won’t cut it. A web presence is just the start of a long, never-ending journey. Driving traffic to your website must become an overwhelming obsession. The more traffic you drive, the more sales you will make. So how do you drive traffic to a website?

There are hundreds of ways to drive traffic to your website. They start with the free and easy ones like free online classified ads, email signature lines, and link exchanges. Then, you have the more complicated and expensive methods like website optimization, online advertising and email campaigns. Where to start? With the cheapest and easiest first unless you have a lot of capital to launch your website.