Website Marketing Resource

There are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! I say if you can’t get listed at the top, indirectly get to the top.

How do you do this? Look up the top 20 web sites on the major search engines under the keywords and phrases people would find your web site. The key would be to then advertise on those web sites.

The most expensive way would be to buy ad space on those web sites. If you don’t want to spend any money, you could use the ten strategies below. These strategies may not apply to every web site.

1. Participate on their discussion boards. You could post questions, answer other peoples questions, and join in on conversations. Just include your signature file and link at the end of your messages.

2. Ask the web site owner if they would like a free ebook to giveaway to their visitors. You could have them link to your web site or include your ad in the free ebook.

– Email Appending and ECOA Match Rates Revealed –

NEWTON, MA, (November 3, 2004) - FreshAddress, Inc., a leading email services provider, released the industry’s first benchmark data on email appending and ECOA (Email Change of Address) solutions. Based on an analysis of nearly 75 million customer records processed for its clients over the six months ending September 30, 2004, the study found the following:

* The average email append match rate for commercial clients was 15.1%, with a range from 9.5% to 24.3%.

* The average email append match rate for nonprofits was 10.3%, with a range from 5.5% to 15.4%.

* Regular quarterly append processing resulted in more than doubling the above figures on an annual basis.

The research found that the discrepancy between match rates for commercial clients versus those for nonprofits was directly correlated with the age of the underlying customer base. Nonprofits with younger donor bases performed in the higher range while commercial clients with older customer bases performed in the lower range.

For ECOA processing, the study found the following:

* The average ECOA update rate for bounce lists for both commercial clients and nonprofits was 10.2%, with a range from 5.7% to 24.2%.

When Google Adwords first came on scene, it was not immediately apparent to most people how to utilize the system to create wealth, until John Carpenter popularised it with his Google Cash system, a book he wrote some time back.

Since then, Google Adwords has become one of the main traffic generation tools for most affiliates. It was the fastest way to generate traffic.

By now, most people would have learnt about the latest Google Ruling on their Adwords’ programs

Basically it goes like this:

1) Google will only display two ads for the same website at the same time AND only ads with the best click thru rate,

2) You can remove the three letter word ‘aff’ from your ads, if you are a reseller.

How do you ensure you are the top 2 ads besides having to bid up keywords until your nose bleed?

With this new ruling, there will only be 2 ads displayed at any one time, and only for ads that has the best click through rates.

The rationale is that there isn’t any value add to show multiple ads that all point to the same web site.

Communication is the engine that powers business.

It is an important online sales skill that you must polish until it shines like the sun.

And listening and paying attention to your customers can make you understand what they want and help you service them and so make more money.

You can learn many things you didn’t know about your business by getting valuable feedback from your customers.

Your customers may buy your main product just to get the free gifts.

Your visitors may think it’s to hard to navigate through your web site.

By knowing this type of important information you can improve your web site, products/services, advertising, and

marketing.

Below are nine techniques you can use to get valuable feedback from your customers.

Use surveys and questionnaires regularly to improve your business.

Publish them on your web site, e-zine, print newsletter, direct mail material, include them with product shipments or inside product packages.

Post them on appropriate online message boards, e-mail discussion lists and newsgroups on the internet.

Create an online community for your customers. Include a chat room, message board, e-mail discussion list on your site for customers to participate in.

There was a time when reciprocal linking was a number one priority among webmasters and SEO’s for obtaining a good search engine position, that time alas is no longer with us.

This is in no small part because webmasters are no longer dedicating as much time to link pages. Why should they spend hours and hours getting link partners and then making sure that their are linking back to them when all they have to do is spend 5 minutes joining a web ring or 20 minutes a day updating their blog or rss feed.

More and more we are using other methods to get sites linking to us, such as joining web rings, or on placing keyword rich text ads placed on carefully selected forums or interest sites. These bring us the keyword relevancy weight we crave so much as well as targeting the people who actually have an interest in the product or idea we are marketing.

Trying to get traffic to your new website or to your gateway pages for an affiliate program can be difficult if you are just starting out and have little or no advertising budget.

This article will explain how you can use traffic exchanges to get a steady stream of visitors to your website, without having break your budget or spend hours on end clicking away to get credits.

In simple terms, a traffic exchange is a place that you can join and view other members web pages in exchange for having your own web page viewed. Every time you view another member’s web page for a period of time (e.g. 20 seconds) your balance of credits increases. Every time a member views your web page for the same period of time your credit balance decreases.

There are two main types of traffic exchanges ? manual exchanges and auto exchanges. A manual exchange requires a real human being to view the web page and click on a link to proceed to the next web page, whereas an auto exchange can be left running in your web browser and will automatically refresh to a new web page.

If you are a webmaster, then you’ve probably submitted your website to several directories, you may even run one yourself. There are thousands and thousands of directories out there on the net and they all have their advantages and disadvantages. Good webmasters need to be able to evaluate these differences to assess what directories will be worth the time, effort and money to submit to.

Traffic

While all webmasters would like more traffic, and often have the goal of obtaining more visitors from directory submissions, the truth of the matter is that most directories don’t bring in very many visitors. Even DMOZ, one of the largest and most popular directories on the web, brings in few surfers for many sites listed there. And other directories that spend several thousand dollars each month on advertising may only bring a few visitors.

Now don’t get me wrong, sites in popular directories listed in a good spot near the top of popular categories many indeed see a nice amount of visitors, but this is the exception rather than the rule. But even one visitor a month is better than none.

SEO

What is a joint venture?

It means when you partner with a business to do marketing in order to share the profits.

It is an important offline marketing strategy that can help you succeed in your internet marketing efforts.

There are many advantages of joint venturing with offline businesses.

You could increase your target market by reaching audiences you couldn’t advertise to before.

You could get referrals from the offline businesses you joint venture with.

The key to joint venturing with offline businesses is to find ones that have the same target audience. If you’re selling business software, you wouldn’t want to joint venture with a store that sells candy. You won’t be very successful. You would want to joint venture with an office supply or computer store.

Below are three possible joint venture deals you could set up:

1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet.

It’s a fact. While most link partners are scrupulously honest a few are little more than link scam artists. They’ll take a link from you to them. Put up your link back. But then when you’re not looking take yours down.

They win. You lose.

Now I’m not saying this happens a lot. But it does happen. And if you’re the type this would irritate, you’ve got to have a way to keep your link partners honest.

You do so by monitoring your links. Not like a neurotic every day - unless you want to. But more like a checking the oil in your car. Maybe once a month. Or every six weeks. You know just to keep things on the up and up?

Now sure, if you’ve got nothing better to do, you can do this checking by hand.

? Keep a list of link partners.

? Note the page your link appears on.

? One by one go to the sites, scan the page and eyeball your link. Up front and personal.

Of course if you’re like me, you’re constantly running out of day before running out of work.

This question does not have a one sentence answer! If I just said that one uses this icon to get a site’s RSS feed, you still won’t understand. So let’s try and answer you in such a way that it all makes sense to you and, more importantly, that you learn how to benefit from it.

Let’s say that you like my web site very much and you would like to read new content as I add it. At this stage there is no way of informing you when I’ve added a new page except for notifying you by email. This assumes that you’ve provided me with your e-mail address - which most people are hesitant to do any way. The other way is for you to bookmark my site - but how many times do people really go back to a site?

What if I told you that you could have a little “window” (called a reader or an aggregator) on your monitor and that, each time I updated my site, you are automatically informed about it. How, you may ask? A headline (called a news feed) and a short summary to inform/tease you is squirted to your reader. If the teaser interests you, all you need to do is follow the hyperlink that will take you to that page on my web site where you can read it all. If you’re not interested, you simply delete the headline. The process is repeated each time I add new content.