Website Marketing Resource

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you’re like many entrepreneurs I speak with, you probably don’t.

All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?

Creating a web site without a marketing strategy can be an expensive and time-consuming mistake. Here’s an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5000 four-color tri-fold brochures, and when the boxes arrived, you asked yourself, “Gee, what shall I do with these?”

That scenario may sound a bit embarrassing as it stands, but let’s take it further. Suppose the first idea that occurs to you is mailing your new brochure to a list of 500 names you collected by exhibiting at a trade show. But then you realize that you didn’t design the brochure as a self- mailer — all 6 panels are filled with graphics and copy.

Watching a recent football game, I imagined two very different teams: one called â??The Hordersâ?? and the other, â??The Huntersâ??. In the game, it takes planning and skill to carry a football a few yards. Thereâ??s interference and distractions. Scantily clad dancing girls are screaming cheers nearby.

How different, I wonder, is this from finding something in search engines? You have ads on the sidelines and pages to push through while trying to get to your goal. If you happen to find something that looks like what you want, you click on it and race down the field in a blaze of glory, until you realize youâ??re lost. Worse, you were just sacked by a web page piled high with gobs of stuff and tiny text soldiers are jumping on your head.

Itâ??s Not the Search Enginesâ?? Fault

Believe it or not, search engines and user centered web design have a common goal. They want to provide the best experience for their web site visitor. Even better, they want that experience to be productive, satisfying and memorable.

For their part, search engine technology changes often as they find ways to better understand the subject of each web page. Not only that, they have a keen interest in how you think and how you search for things.

Journal writing used to be a private, personal experience done late at night, scribbling hardly legible thoughts and daily occurrences down on paper amidst the haze of a barely lit room. When read over on a later date one could find connections and coincidences that sometimes brought deeper insights into the meaning of life. Also, old ideas could be rekindled that otherwise may have been forgotten forever.

In the 21st century a strange new type of journal writing is becoming prevalent in contemporary society. Called Blogs, these are journals used by the masses. Why are people sharing their thoughts instead of keeping them private like the days of old? These journals are found on the World Wide Web and can be used for a number of purposes. The Web is a public sphere and human souls are realizing that sharing their ideas and beliefs can have that same epiphany type of effect on others as the old type of journal had on the personal writer. People are also feeling that they have an identity, and putting it on the Web is a great way of expressing themselves. Anyone can do it, and besides words, visuals can also be integrated into the journal, often making the Blogs very appealing to readers/ viewers.

Much has already been said about having a content rich website using your key words for search engines to find you then direct traffic to your site.

If you have your own web site, you will learn the importance of good key words to generate traffic to your website. Some are marketing their business without their own website so you may think knowledge of key words doesn’t apply to you.

Good key word text is relevant to every internet marketer!

You want your site to be found by search engines to generate traffic, repeat visits and sales.

Search engines are always crawling web pages for information that will be indexed (sorted) into their database for web surfers to find through searches.

When it comes to marketing an online business, knowing the “how” or “why” of search engine workings doesn’t add to your work at home plan. The what, where and which - of search engines will be enough to get you started building traffic and hopefully SALES to your web site.

Where do search engines go? Search engines all over the internet are continuously crawling over web pages.

Let me reveal to you a few shocking website sales tactics to energize your sales and profits, starting now:

1. Start your own internet radio station. It could be related to the theme of your web site and you could advertise your products over the station.

2. Turn your banner ad into a trivia question. Post the question on the banner and tell readers they can win a prize if they answer the question at your site.

3. Motivate people to buy your product. Tell them a lot of positive things like “You can now reach your goals and change your life if you buy our product”.

4. Get your sales letters and web site evaluated for free. Visit business discussion boards and ask other discussion participants to evaluated them.

5. Get your products or services evaluated for free. You can give your product for free in exchange for evaluations and even testimonials.

6. Keep your loyal customers happy because they are your future profits. Give them discounts and free gifts as often as possible.

7. Clone your advertisements all over the internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside it.

There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless.

High search engine rankings - rate: 7-10, depending on which search engines you list your site in and how your site’s listing is presented. When choosing search engines to list in, choose from the most popular ones, and remember it’s totally possible to get a free listing in a paid search engine. I wrote an ebook explaining how to accomplish this. Forget listing your site in “free-for-all” links pages, they are never visited by targeted traffic. Carefully word the copy for your site’s listing, or search engine listings are worthless. Check out my ebook for more information on search engine optimization and marketing. This method does create name-recognition, which could be valuable in future marketing efforts.

Writing ads for either your own products or affiliate products is a large part of a marketing plan. You need to find the emotional “triggers” that will excite your prospects and get them to buy.

Take a good look at the product you are promoting. what does it do? What is its purpose? Now, see if you can find the emotional triggers that fit the features of the product. Those triggers are really the benefits of that product.

Here are a few of those triggers to help get your ideas flowing:

1. Become More Successful. No one wants to be a failure, so telling them how a product can help them achieve success is a good way to promote it.

2. Avoid Loss. Prospects need to know that they won’t lose by trying the product. Using a “Guarantee” headline such as “Guaranteed to give you ______ or your money back,” lets them know that if the product is not what they need, their money will be refunded.

3. Make More Money. Everyone wants to make more money. This one is a no-brainer!

Alexa toolbar also useful to Browse expired websites database. Many times when we visit any website we got error message that website is not available. We have to simply click The Wayback Machine button on Alexa toolbar and we can see the old data of that website.

How to Increase Alexa Ranking of your website?

Alexa Toolbar using millions of users. Alexa Gives Ranking by Analysing the web usage of millions of Alexa Toolbar Users. Alexa Sorting Millions of websites thru Alexa Toolbar and giving numerical rank for each website browsed by Alexa Toolbar.

First Step of increasing your websites Alexa Rank is Download Alexa Toolbar and start browsing your website regularly.

When you completed downloading of Alexa Toolbar, then you can see your websites Alexa Rank on Alexa Toolbar. May be if you dont have Alexa Rank it will Display “No Data” rank. Dont worry after couple of days your website will get Alexa Rank in number.

Keep browsing thru Alexa Toolbar within couple of months period your website will get good Alexa Ranking. Suggest & encourage your friends, relatives, your Company employees to download Alexa Toolbar in their computers. You will see the miracle your compnay websites will get very nice alexa rank.

If you learn these website sales riveting tactics, you’ll be able to nail down instant sales and profits from your website.

1. End your slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products.

2. Make more commissions off the affiliate programs you join by giving your personal endorsements for the products. They usually pull more sales than ads.

3. Speed up your internet access. You can get your online business tasks done faster which will help you stay ahead of your competition.

4. Allow people who do not have time to explore your site to download your web site in ebook format. This will allow them time to view it offline.

5. Use tons of headlines and sub headlines on your web site. This will keep their attention and keep them at your web site longer.

6. Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site.

7. Allow your prospects to chose between a retail or wholesale price. Charge people a membership fee to always get the products at wholesale cost.

It seems at the moment that everybody is telling you that the easiest and quickest way to make money online is with Google Adwords and affiliate programs.

It sounds so easy. You join a programme, get a link, choose a couple of keywords, put up an ad and the money flows. Many have tried and many have failed.

Don’t get me wrong, it’s possible to make money this way and to be very successful. There are many people making $100’s per day from their Adwords campaigns. But those that are successful don’t follow the herd, they think for themselves.

As with all things in life the greater success is found on the ‘road less travelled’ which means if you do what everybody else is doing you will get the results that everybody else is getting. And the fact is that everybody else, or at least the majority, are trying maybe making a little money, getting disheartened and moving on to something else.

We need to be different.