Website Marketing Resource

Search Engine Optimization is a widely misunderstood industry. Many webmasters, including myself, have been mislead by industry forums, and Internet “chatter”. Having tried many different approaches, starting in 1996: It is ironic that the methods I used back then, still hold true today, to a great extent.

Today’s article is on the infamous Title tag. Often overlooked, occasionally abused, but still effective.

What belongs in this Title? Quite simply: Your strongest Keyword, or Keyword Phrase - usually followed by your business name or personal name, seperated by a comma or dash.

You will notice that when you search for pages at Yahoo(TM) or Google(TM), you will often see the very words you used to search with, at the beginning of the result. These words are bolded, signifying relevance.

The truth is, the day and age of Meta Tags is nearly dead. What is not dead, however are the Title and Meta Description tags.

What is the best way to use the Title Tag?

Arguments will vary, but my approach follows this example: * the symbols have been replaced with [ and ].

[title]Widgets, John Smith[/title]

Bloggers blog. That’s what they do. A blog is short for ‘weblog’ and it’s really an online journal that can be updated easily and frequently without any knowledge of HTML code.

Traditionally, article marketing has been used by authors who are promoting their books or information products. Lately, I’ve noticed a growing trend of bloggers using article marketing to grow the traffic to their blog and you should too.

Three reasons why it makes sense for bloggers to engage in article marketing:

1) You’ve already got a lot of content produced in each of your blog posts. 200 words should be your floor for each article that you produce. In some cases, you already have enough words per post to create 10-50 articles instantly. If you don’t, then stitch posts together of a similar theme until you have 200+ word articles to put into article marketing distribution.

2) A blogger has the same traffic building problems that any typical website has, and therefore article marketing can help your blog in the same ways it can help a non-blog website. Benefits include qualified traffic coming to your site year round, quality backlinks being built without any messy recip-linking campaigns, and you’re expanding your reach to other experts that might not otherwise have found your blog.

One of the “secrets” in Internet Marketing is knowing that you need to be patient enough to develop the kind of business building savvy that people want. It takes time.

Many newcomers put more emphasis on the word Internet and not enough on the word Marketing. The two are going hand in hand and a proper Marketing plan is vital to achieve success. If you do not have a comprehensive Marketing plan with advertising budget, leads, promotions, customers care, after sale service etc, the other word, Internet, is meaningless.

Internet Marketing is not only about having a website, a few products, a couple of ads with you sitting idle in front of your PC with the false hope that now your mail box will be overflowed with order.

Many newcomers chose Internet Marketing to avoid the interaction with other people. They falsely assume that with the Net there is no need to be a "people’s person"; nothing is more far from reality!

Web site owners are realizing Jack Humphrey’s Power Linking isn’t just another typical traffic generating program or another seo software application. Unlike most courses that are written in 3 days, Power linking is the culmination of 3 years of the best practices, honest, proven, tested strategies, & hard core results for thousands of customers worldwide. It is pushing the limits of web site owners allotted bandwidth each and every month.

Jack Humphrey’s Power Linking 2005 proves that most experts are completely wrong about linking. This course teaches how you can get your web site traffic in a matter of weeks. Hundreds of happy website owners have been emailing in every day with their success stories; here is what one fellow website owner has to say, “Take Action! He has given given me the secret of all secrets for anybody marketing online or offline. I put into action one simple technique that Jack shared with me in one of his amazing articles that proved successful in the first 24 hours that I used it!” These results are all possible because Power Linking 2005 is affordably priced under $100; well under real value. Unlike most traffic generating courses out on the market that run in the hundred’s of dollars. Web site owners are saving thousands by avoiding other costly promoting tools that have a much shorter shelf life and less affect.

SEO, not again!, you may groan. The webmaster world is inundated by articles and "how to’s" with regard to SEO (Search Engine Optimization). If you are a rookie webmaster, chances are, like me, you may have embarked on a merry-go-round on the SEO circuit, depending on which article and opinion you were first exposed to.

The role of search engines in getting free target traffic to your site is not debatable. How to get noticed in the search engines has spawned a whole industry, and gurus in tow. As should be expected, they have taken a very simple and straight forward issue and made it convoluted, a field of study at the fringes of rocket science.

What are the search engines looking for? This has become a course with a Masters degree awarded for algorithm chasing. But the answer is very simple. They are looking for unique valuable content to deliver to info hungry surfers.

Let me ask you a question. When you visit Google or Yahoo and type in a phrase in the search box, what are you looking for? I suspect you are looking for a site that does justice to that search phrase. You need information, you go to Google, you get it, you are happy. Chances are, next time you need to look for information on another subject, you will return to Google or whoever.

Its become fashionable to bash marketing “gurus” nowadays.

There are some for whom the prospect of even looking at someone as a “guru” is a sin. They believe in being free-thinkers, unfettered by the bonds of guru-dom.

Then there are those who try to score points by “proving” gurus wrong. They think they have achieved a new high in their field just by proving that a “guru” made a false statement.

The problem with such people is that they refuse to understand “gurus” for what they are.

So just what IS a guru (marketing or otherwise)?

To put it simply, a guru is someone who has “been there, done that.”

A guru is not one who is meant to be followed like a sheep, nor one whose every word is written in stone.

Of the letters in the Sanskrit word “Guru “, the letter ‘Gu’ stands for darkness or ignorance; and the letter ‘Ru’ stands for the one who removes it or dispels it.

A guru is one who imparts knowledge that clears the path of the seeker. Knowledge that helps the seeker gain a better understanding of himself.

Making money with your web site is the dream and goal of millions of webmasters all over the internet including myself. In order to reach this goal you need a variety of web site promotions running all at the same time.

Search engine optimization is still my number one traffic generator. I receive more traffic from Google than any other source on the internet. But it is becoming increasingly more and more difficult to achieve a top ten placement on Google or any other search engine as the internet grows and more webmasters compete for the same key words. There once was a time when I could rely on Google to provide me with all the traffic I needed but not any more. I need to promote and advertise my web site elsewhere if I expect to continue receiving good quality traffic to my web site.

There are many forms of advertising nowadays. There’s popups and popunders, banner advertising, text ads, search engine optimization and pay per click search engine advertising. In every marketing plan, pay per click search engines is the foundation for every home based business owner.

Pay per click search engines work by allowing online advertisers the ability to bid a certain price for key words. The one that bids the highest gets their advertisement placed in the #1 position. When a customer does a search on that particular key word, then that amount is deducted from the advertiser’s account. The benefit to this type of advertising is that it is targeted. When businesses are more targeted, they get their message across to the right people. When the right people here the message, then the company saves money on their advertising costs. Traditional advertising would send out a message on hair growth for men to 100 people in which the message might only apply to 8 people in the audience. We have such a tremendous vehicle in advertising through pay per click search engines.

To get your website listed well in the major search engines, you have to perform search engine optimization (SEO). . This is a basic SEO plan with tips for doing SEO and getting results within 1 month. Google is the primary target of this overall plan.

I. - Choose Your Weapons (keywords) - You need to choose WHICH keywords you want your website to focus on for potential search engine listings. It can be better to focus on achievable high rankings (moderately searched specific terms), than for high rankings for keywords that are ultra-competitive or too general. Focus on getting “some” high ranking results and then shoot for more popular terms over time.

II. - Lock and Load. Prepare Your Site - SEO on your website is mainly about putting a high concentration of your target keywords in strategic places on your pages.

III. - Party Invitations. Get Your Site Listed on High Pagerank Websites - If you want Google to recognize your website, it must be “mentioned” in good places on the Internet, which builds your sites’ Pagerank. A high Pagerank link in a directory or on another similar website can make all the difference in the world with getting good search engine listings. Getting “reciprocal links” is free and builds your Pagerank. One-way links are even better.

Are you dead sure about receiving of all the important emails that is sent to you?

“The chances are that you are among the 42% of the people who ARE NOT receiving the genuine emails and newsletters that you requested for”.

Why this is so?

Increasingly, ISPs are using filtering systems to try and keep S/p/a/m out of customers’ inboxes. Being automated, these filters are not perfect. Many authentic emails get caught in these filters.

Sometimes, they accidentally filter that “All-Important-Email” you were waiting for. And you have no way to know which of your emails is filtered. The end result is, you end up losing critical info that may prove to be vital to your business.

Is there a way to solve the problem?

Fortunately for all of us, there exist simple solutions. But the action has to come from you to make sure that these critical communications reaches your mailbox - Unblocked.

Six of the most common and easy solutions are given below. It’s simple to implement.

#1. *The HOTMAIL User*: You can ‘Safe List’ an email ID in hotmail. Here’s how: