Website Marketing Resource

Source code optimization.

{title}…{/title}

This tag is to be a winner. This is a primary spot to include our keywords for SE spiders, bots or crawlers (”spider” hereafter). {title} tags are the best “dainty dish” for SE spiders. They eat them as cakes, so make title tags to be tasty for them, about 65 characters long.

{meta name=description content=”…”}

Important Meta tag. Very often the description you put will be shown at the SE searching results. To my personal opinion they have more important marketing role of attracting visitors than actual optimization. The SEs’ trust in “description” tag as well as our next “keywords” tag has been greatly discriminated due to fraud and unfair competition. Make it no more than 250 characters long, including, of course, your targeted keywords as well.

{meta name=keywords content=”…”}

Another advisable to use Meta tag should be included with all your targeted and untargeted, but related to the topic, key phases separated by commas. Note that highly popular and stand alone keywords like “web-site”, “internet”, “business” etc. will give you nothing more than increase the size of your web-page. I won’t be mistaken, if I say that about several millions of web-pages have them. Don’t overuse your keywords as well, spiders don’t like to be forced to eat what they don’t want to.

A lot of people and companies have websites. They also have products and services they want people to know about. Unfortunately, most of these people and companies waste most of their time on things that don’t help them to make money. Here are 7 areas to focus on that will help you make more money:

1. Remember that marketing is more important than what your product is. If you have the greatest product ever and no one knows about it you won’t make any money.

Direct response marketing online is very similar to direct response marketing offline. 90% of your time should be invested in marketing because nothing else will make you money. Don’t waste time figuring out how to do it right. Study the people who have already spent time and money on learning what does and doesn’t work. Then you can spend more of your time on collecting cash.

Ok. So you’ve got your website done and stocked with your crafts that you have put your heart and soul into. So you sit back and just wait for all those millions of people out there to come and buy. You check your email, check your stat counter and still nothing. Then, you start checking your competitors sites, and look at how many you have to compete against. It just makes you want to scream. Now it’s time to get some of the world to look at your site. There are plenty of internet shoppers to go around.

We all know people love getting freebies. I do, I know that. Now you could put some kind of promotion on your site but it still will not drive them there why, because they do not know about your site. My suggestion would be to do a sweepstake. Now I know, we don’t like giving things away for free but it will attract visitors and that is what you are looking for isn’t it? It does not have to be anything expensive, believe me people are drawn to just about anything just so it is free. Find something you think you can part with. Try one of your less expensive items and put it on a sweepstakes website. These sites are totally free to the person hosting the sweep and you decide the rules. 10 days, 30 days, over 18yrs etc?

I just read an article at SitePro News that really rings my bell.

It was written by Mike Banks Valentine. Obviously being a very successful webmaster, one must pay attention to his words and his most recent article really mirrors my thoughts.

Having just completed constructing a new website for my personal use, I have been looking for optimization improvements.

The current rage is "reciprocal linking" so I went about searching for some reciprocal links. To my dismay I discovered websites that contained lists of links in directories that appear nearly useless as far as pointing potential customers to my site. I completed arrangements for link swaps with a few, only to go back and find it impossible to find my link.

Caught up in the frenzy, I had begun to get drawn in to this game. Then I took a step backward. This craziness can’t be adding anything of value to any of these websites. Should I participate anymore? I think not.

However it was reading Mike’s words this morning that brought home the point that was nagging away at me and sitting in some little corner of my head.

Email newsletters are an excellent means of promoting the products and services offered on your Website. Adding two simple tools to your newsletter can dramatically increase your readership.

As well as Website promotion, email newsletters are an efficient means of retaining current clients by reaching out and touching them on a regular basis. They can also be very effective in gaining new clients.

By providing pertinent, high-quality information in your newsletter, readers are more likely to forward your email to interested friends and relatives. This phenomenon, called “viral marketing,” is a side benefit of email newsletters. To enjoy viral marketing, always include a link in your newsletter that allows visitors to “Send (it) to a Friend.” The HTML code for this is usually free through your newsletter service provider or offered in your PC newsletter application. As your distribution list grows and your newsletter gets passed along, the odds of striking a chord with a potential customer dramatically increase.

To capture new clients as your email gets circulated, also include a “Subscribe to Newsletter” link within the email. In other words, make it enticing and easy for new newsletter viewers to sign up for future issues.

Are you thinking about starting an online business? Have you already started one and you’re not making the money you’d like to? If you answer yes to either of these questions then there are some truths about internet marketing that you need to know.

First of all, "Forget All The Hype" and "Get Rich Quick Schemes" that you read about every day on the internet. It’s not going to happen! If you’re like me, you get lots of email everyday promising to make you rich overnight. It’s entirely possible to make a good living on your computer from the comfort of your home and maybe even someday get rich. But it won’t happen overnight. It will take some careful planning, instruction, commitment, and persistence.

Don’t believe that you can put your business on complete autopilot and do absolutely nothing and still have money rolling in all the time. There is no free lunch. Internet Marketing is a business and you have to treat it like one. You have to work at it to make it work.

1. Ping weblogs.com and other search engines. When you ping a blog, you are telling the search engine that you have updated your blog content and that your listing should be refreshed. Weblogs.com is a blog update notification service that many individuals and services use to track blog changes. Pinging your blogs to the search engines is the fastest way to get the search engine robots to visit your blog. Also, many people browse these sites to find something new.

2. Submit your blog address to blog search sites and directories. You can submit your blog’s url to websites such as Technorati, Daypop, Blogdex and Popdex. For a complete list of websites where you can submit your url, go to www.guidetorss.com

3. If you have some cash you can promote your blog using pay per click search engines such as Yahoo Search and Google Adwords.

4. Set your blog to display RSS feeds and submit your blog’s RSS feed to the major RSS feed directories online. A good place to start is www.guidetorss.com provides a list of the top RSS directories.

Google AdSense is a great way for webmasters to monetize their websites. While many webmasters are struggling hard to earn $3 - $10 per day, some ‘genius’ webmasters have already enjoyed $30, $100, and even $300 a day from AdSense ads on their websites. How are these ‘genius’ webmasters differ from their counterparts? They think different! They think out of the box!

Let me share with you some tips which has been responsible in boosting my AdSense profits by 700%. Here are 5 of them, and if you follow these steps, I’m sure you’ll see a difference in your AdSense income.

Here are the tips:

1- I concentrate on 1 format of AdSense ad, which is the Large Rectangle (336×280). This format has been proven to work with me in resulting high click-through rates (CTR). Why this format? Because the ads look like normal web links, and people are trained to click on these types of links.

2- I create custom palette for my ads. I choose white as the color for the border and background. This is because, all of my pages have white background. The idea is to make the AdSense ads look like they are a part of my web pages.

I had an email exchange with an SEO client today after his webmaster called him pushing reciprocal linking software (when all this web designer was after was to generate some extra work from a client that hasn’t needed him for awhile). Then that client called me after he received my email de- nouncing the software, fully convinced by a follow-up phone call from his web designer that the reciprocal linking soft- ware WAS valuable.

He had been assured that the spamming, er - I mean, linking software, would increase his visiblity for an inside page on a hot topic currently in the news. He didn’t want to hear my unpopular opinion that reciprocal linking is DEAD! Halloween is over people! We don’t need the mummies of yesterdays’ linking schemes haunting our Thanksgiving too! Oh, it must be a Thanksgiving TURKEY! A reciprocal Linking Turkey! Can reciprocal linking Santa’s be far behind? OK, I’ll drop the holiday metaphors.

I tried in vain to convince this client that he didn’t need that software for his review of the new Myriad Pictures flm, “Kinsey” about early sex educator Professor Alfred Kinsey.

Everybody is talking about blogs. They are everywhere: on the TV, in the newspapers, and all over the internet. With the number of blogs doubling every five months, there is no stopping the power of blogs.

But what the heck is a blog? For the elegant simplicity and beauty that blogs create, they certainly have an ugly, ungainly name. Blawg sounds like some kind of gurgling sound your cat makes before coughing up a hairball.

A blog, short for weblog, is often described as an online diary. The most recent entries (called posts) - appear on the homepage of the blog with links to archives of older posts. Archives are organized by date and often categorized by topic. Often, each post will have a form for readers to add their own comments and to give their opinion or reaction to the post’s content.

But that’s just what a blog looks like - it doesn’t really tell you why a blog is different from a conventional website. The real genius in blogs appears in the process of how they are written.