Website Marketing Resource

You can easily get confused by all the search engine optimization companies and SEO experts that offer SEO services. It’s hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make the best choice when looking for SEO services. I don’t profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.

What a SEO proposal should include:

SEO objectives
Site Analysis
Keyword Research
Competitive Analysis
SEO Copywriting
Creation of Meta Information
Site Map Creation
Link Popularity Building
Web Site Load Time and HTML Validation
Downloading and Uploading of Web Pages
Browser Search Engine and Directory Submissions
Compatibility and Resolution Checking

THE PROCESS

The process will differ for new sites versus established sites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may already contain SEO or design errors that need to be repaired so it can attract visitors and make sales.

SEO objectives

Are you tired of writing countless eMails to other webmasters asking for a link exchange with your new website just to see them being deleted by a spam filter or just ignored? Or don’t you want to go through many manual directory submissions again just to get some links and therefore potential visitors to your homepage? Then one of the many different programs that automate or simplify the process of building links to your site might be what you are looking for. However, since those services are available in many different kinds of flavor and some of them might even damage your sites ranking instead of helping it, this article will now take a deeper look at some of the more important programs to help you decide which could help your websites best.

1. Link Vault - http://www.link-vault.com/

This one is a fairly new player in the field however it’s system looks like one of the best and I know of many people (including myself) who had very pleasant results with it. The basic concept works like this: You add a little php script to your sites that will automatically place links to sites of other members in the system on your website. For those links you get a certain amount of points (called Vaultage) based on how many links you give and how valuable they are. Your points are then again automatically spent to add your links to the other websites in the system. That means you always get back exactly what you gave.

Many aspiring Internet marketers hear all of the talk about earning a six-figure income and assume that it’s all hype. Some of it is hype, but earning a six-figure income really isn’t difficult. I’ve watched friends generate “six figures” in sales as we sat together in conferences or meetings! Today I’m going to tell you how you CAN do it too. I’m going to give you a system that I guarantee you haven’t seen before. It’s one I created, tested, and now use extensively.

While I created this system, it’s really just adaptations of things we’ve all seen. That’s the beauty of it all. Earning six figures isn’t rocket science, - it’s just common sense in action.

First of all, the key to earning a higher income is selling more expensive “big ticket” items. You’ll notice I market many products in the $497 to $2997 range. Many of these products are offered through affiliate programs and pay from 30-50% commission. It doesn’t really take a lot of sales of a $2000 item before you’re well on your way to six figures.

An autoresponder is a very powerful tool for any online business. Basically, an autoresponder is used to ease your tasks. Automation is critical when running an online business. Hence you won’t need to do the tiring and boring manual tasks if you automate your business.

An autoresponder simply sends backs a precomposed message to the recipient who requested information from it by sending an email to this autoresponder address.

But autoresponders can be used for far more advanced tasks to increase your sales for instance.

1. Use your autoresponder to publish an ezine

A nice function available in most autoresponders nowadays is the broadcast feature.

Every person who requests more information from your autoresponder eg to subscribe is automatically added to your autoresponder database. Hence you will be able to use the broadcast feature to publish your ezine and your subscribers in your database will receive your newsletter automatically.

This is a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your products.

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

One of the easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density’.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you’ll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

It’s all about ‘content’ which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they’re getting paid for it via pay per click promotions, of course!).

Driving traffic to your website can be a time consuming task. However, these easy tips may help you increase traffic and convert those visitors into actual customers.

1. Title on your main URL and secondary pages
Originally, my title was ADVANCED SYSTEMS-A Leadership & Organizational Training & Development Firm near Chicago, IL. If I searched for the first two words ADVANCED SYSTEMS using Overture at http://inventory.overture.com I found a little over 4,000 keyword searches. By using this tool, I entered various key words and discovered that the term education and training had over 210,000 searches during the previous month. Research also recommends that the title length not exceed 77 characters and so I continued researching the most effective key words to pair with my first two terms. Also, additional reading suggested that you indicate your location within this title. Even though the completed title may exceed the recommended length, this is OK because the search engines do read beyond 77 characters. Also, as you construct or revise each page, make sure that title has the appropriate key words. Currently, I am doing that for my site because as stated earlier ADVANCED SYSTEMS is not a popular searched term.

Blogs are the hottest thing going these days when it comes to marketing on the Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites.

Just when you thought you were mastering the tasks of ezines and newsletters, along comes blogging, and you have to ask yourself:

Do I really need a blog?

Isn’t an email ezine or newsletter doing the same thing?

Should I do both?

Are these two marketing tools going to eat up all my time, energy and money?

What’s the best way to spend my resources here so that I can get clients and results out of my marketing efforts?

Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog.

1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complement the other.

Most people that I know who are, or have been in network marketing, never seem to make a dime! Others (myself included) make a small fortune. If you’re not doing VERY well with your business, and you’re honestly putting in the effort, let me explain to you how to turn things around!

First of all, you need to make sure that you have the right product. That’s the biggest mistake I see those who’re failing make. At the same time, I see many marketing the same products that I do, not having the same success. So that’s only one piece of the puzzle. Still, it’s a very important piece of the puzzle.

The product must be:

- A product that you can’t buy cheaper at the local Wal-Mart! If your potential customers could get the product cheaper locally, you’ll have a hard time marketing it to people who, at least subconsciously, have to believe that they’re being ripped off. To honestly evaluate “the true value” of the product you also need to separate the product from the “biz-op” end of it. The product has to actually be worth the asking price even if it didn’t offer resellers or representatives a chance to profit from selling it.

After all the debate over website design, shopping carts and credit card processors, every website owner eventually comes to the startling realization that they need one more thing to survive - website traffic!

Without website traffic it’s the same as building an expensive billboard and, instead of placing it alongside a busy highway, hiding it in your *basement* where nobody can see it.

Upon realizing they need traffic, most website owners run out and start blowing chunks of money and time trying to get “hits,” but they fail to grasp that there are really only three (3) reliable ways to get traffic to any website.

Method #1 - Buy Traffic Currently, the fastest way to get traffic to any website involves using the little classified ads on the right side of search giant Google’s results pages.

Called Google AdWords, the system allows any advertiser to open an account with a $5 activation fee and start seeing their ads appear on Google within about 15 minutes.

Advertisers only pay when visitors actually click through from their ad on Google to their website or affiliate link.

Every web business should be using testimonials. Testimonials are extremely effective in making visitors take that extra step forward to buy your product because they are given confidence by looking at what other people have said. Testimonials can work everywhere on a website; on the homepage or in the sales letter. Good, believable testimonials on your website can spark a great number of extra sales. Here are 8 ways to make your online testimonials more effective.

1. When asking for testimonials, ask people whose opinions count. If a visitor on your site sees a testimonial from a well known person who is associated with the product you are trying to sell then this will have a great boost for your credibility. Just ask these well known people to review your product and give a testimonial. Do not be afraid to ask for testimonials because really you have nothing to lose.

2. Ask your customers to send in their picture when they give testimonials about your product or service. This will show viewers that the testimonials you show on your site are not fake. It gives the impression that real people have said these good words about your website.