Website Marketing Resource

What are PPC Search Engines?

PPC Search Engines are search engines that allow advertisers to list their site within their search results on a pay per click basis. Advertisers bid against other advertisers for the same keywords or phrases. The highest bidder will then have their site ranked #1 in the PPC Search Engine results for a certain keyword followed by the second highest bidder for the same keyword followed by the third highest bidder for the same keyword, etc.

When a visitor then does a search in the PPC Search Engine and clicks on an advertisers bided link, the advertisers account will then get deducted for that click. This only happens once per unique visitor. So if that same visitor clicked on the same advertisers bided link twice, then the advertisers account will only get deducted for the first click.

Why is it easier to earn from PPC Search Engines than other affiliate programs?

PPC Search Engine affiliate programs are a good and easy way to earn some quick cash online. It is a lot easier to earn from PPC Search Engines than most other affiliate programs because you earn from your visitors click-thru’s to an advertisers site and not per action or sale.

What is “RSS” and Do I Need It?
 by: Barbara White

RSS (Real Simple Syndication) is the talk around the net these days because of its many benefits. However many people are not really clear exactly what RSS is?

Here is a definition of what RSS(Real Simple Syndication) “IS” in plain English for those of you who are NEW to it and for those of you who are still a little bit confused about it and its uses.

RSS is an Acronym. RSS stands for “Really Simple Syndication” or “Rich Site Summary”. RSS content is delivered through RSS feeds. These are simple files structured in a specific way. [A type of xml] The XML file is the format used for distributing YOUR news headlines via the Web, which is known as “Syndication”.

RSS files (which are also called RSS feeds or channels) simply contain a list of items. Usually, each item contains a title, summary, and a link to a URL. RSS files look a lot like HTML code. . It is up to the user to use this information in any way that he wants.

Over the past year or so, more and more webmasters have been creating their own blogs (web-logs). If you don’t already know, a blog is sort of an online diary which is updated at regular intervals by the author(s), and can be viewed by the public.

Blogs can have a wide variety of topics, including personal thoughts, news, sports, politics, technology, or virtually anything else you can think of. And like any other website, a blog can be used to make money.

By far the most popular way make money with your blog is to put some sort of pay-per-click text ads on it. Some companies that will pay you for doing this are Google Adsense and BidClix (MSN and Yahoo plan to launch similar programs in the near future). Depending on the topic that you choose to write about, and the current pay-per-click market conditions, your ads might make anywhere from $0.05 to $1.00 per click.

In addition to generating direct income, creating a blog can be a great way to publicize your existing websites. Simply placing a link to your site at the top of your blog can potentially bring in a nice stream of targeted visitors.

Recent research predicts that the online ad market will decline by 25% in 2003.**

In 2004, net advertising is a buyer’s market.

Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back.

Unfortunately, it’s the same story for small business owners. The economic downturn leaves many potential advertisers much more reluctant to pay the prices they would have a year or two ago.

I recently came across a message board where one advertiser summed it up this way: in these hard economic times, she has read that people are less willing to make purchases. This means that she is much more at risk to suffer a loss rather than make a profit.

Like most people, this advertiser does not have any extra money to spare - and certainly none to lose to a failed ad campaign. To turn the odds in her favor, she regularly goes bargain-hunting for ad specials.

Further to my previous issues this subject continues - part IV. This month I’ll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned.

Many people do not understand the function of the BCC field in their email programs. When you set up a new message, if you cannot view the BCC field after TO: and CC: then click on View to see if you can add it to your current view, or check your Help file for the program you use for assistance.BCC is an old typing term - ‘Blind Carbon Copy’. It means a copy of a letter or document that is being sent to someone not showing on the original addressee or distribution list. To use BCC in email means that recipients only see their address on received email and not the list of people that you’ve sent the email to.I often receive emails from people in business who put every single recipient address in the TO: or CC: fields, when in fact they should be placed in the BCC: field. Your distribution list should be kept private so you are not exposing firstly, who your clients are, and secondly, their email addresses, should a spammer or someone unscrupulous come across the email. If you’re sending out a newsletter, or a merged letter by post you wouldn’t have your full address list or database included with that mail for all to see - so why do it with your email?

You’ve got a website. You’ve put countless hours into it, tweaking the look and feel and making sure all the links work. The bad news is there are a gazillion other websites out there. The good news is there are many things you can control to make sure your site isn’t lost in the morass of dot coms.

One of the most important is showing up in the search engines, and getting listed in the top 20 for your subject. This article covers the steps you can take within your site.

First things first: Just like there’s no "get rich quick", there’s also no "get listed quick" (unless you pay for it).

Getting top listings in the search engines is an accomplishment. It gets you traffic and it gets you credibility. You can buy sponsored listings ? you can’t buy credibility.

Always Remember: Search engines base their usefulness on the quality of the results they give. You want people who are searching for your product to find your site; they want people who are searching for your product to find relevant sites. SEO (Search Engine Optimization) is all about making sure you both get what you want.

Search Engine Secrets - Get Top Listings On Google & Yahoo!
 by: Mehul Vyas

Let me show you How to Get Top Listings for every page of your site and Rank #1 for all of your Keywords in the Search Engines - Guaranteed.

Did you believe this? If your like me you’ve probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines.

The simple Truth is this: No one can guarantee top listings on any search engine, in fact, no one can even guarantee that you’ll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.

So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that’s right… content is still king… the more you try to fool search engines the more damage you’ll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don’t fall pray to the hype and false claims.

From kids to the old, everybody searches and search engines provide search tips to help searchers get more relevant result.

But how many of those search tips are you using? There are some tips very useful especially for Internet marketers and web masters. I’ve summarized those tips and explained how those search tips can be helpful for Internet Marketers in this article.

Although I’m writing this article for Internet Marketers, the usage of these tips applies are not restricted only for them.

Suppose you want to write a web page, find or create a web site about ‘Internet Marketing Blog.’ You may want to know or should know what’s going on about ‘Internet Marketing Blog’ on the net. So, you’ll open your favorite search engine, type internet marketing blog and hit enter.

What do you get?

You’ll have search engine result pages (SERPs) that includes all three terms plus those includes only two of them or one of them. This is not what you wanted.

1. How to make SERPs include all three terms?

Use plus sign in front of each search term. That is, type; +internet +marketing +blog . This applies all search engines.

Take a Look Into The Future of SEO
 by: Wouter Komtiedan

You will always walk one step behind Google. But what if you could guess what Google would do in the future with their algos? Then you’re a step further then Google! But how can you look into the future? Well, very simple, just look what Google did over the past.

The past

Google liked inbound links to your website, if you had a lot of good links to your page it would get a high ranking. Then webmasters thought of something, some kind of deal between websites: linkexchanges. Website A linked to Website B and Website B linked back to Website A. This way they could manipulate the search engine result pages by exchanging links with eachother.

Googles reaction

Google’s reaction on this new sort of marketing was to decrease value of inbound links from linkexchanges.

You can do this action-reaction thing with multiple SEO happenings of the past and see that google always decreased or increased the value of other factors in search engine optimization.

So let’s look into the future now…

The future

The recent patent application filed by Google details numerous items the search engine uses to rank web pages. The specific application is summarized as:

"A method for scoring a document, comprising: identifying a document; obtaining one or more types of history data associated with the document; and generating a score for the document based on the one or more types of history data."

The patent application sheds significant light for those pursuing search engine optimization with Google. Patent applications can be difficult to understand, so following are highlights that you should consider for your SEO efforts.

Update Your Site

Updating your site is important when it comes to maximizing your rankings on Google. In addition to the manipulation of keyword density and meta tags, the patent application reveals that Google places significant value on how often your content is updated. The more often you update, the timely and relevant your site will appear to Google. In turn, this leads to higher rankings.

To appease mighty Google, consider the following plan of action:

1. Update pages frequently,

2. Add new pages to your site,

3. Interlink the new pages with others on your site, and