Website Marketing Resource

A while back, I read an article that explained how to get a good google rating without ever submitting your site to their submission forms. Like you, I was kind of shocked by this statement so I decided to give it a try.

In the beginning, I used to submit my site all the time to Google but soon realized the magnitude of my failure. Of course, it’s a known fact that Google relies solely on your link popularity and content.

Link Popularity?

What that means is the amount of links (yousite.com) listed on other sites that are related to yours! The more sites that link to you, the greater your popularity!

So again, Google depends on your link popularity! If you don’t have a google rating (In other words, is your link found on google?) some sites WILL NOT link to yours. There are many sites that have a great google rating and have specific regulations to whom they will accept within their resource sections. They will specify that your site must be listed within Google and if they type in your site in the google search bar, your site should be listed within the top 5 sites.

When Google introduced their new Adsense revenue sharing program, people began to wonder if things would change. Certain questions have been burning in people’s mind like: what’s going to happen to Associate Programs, how do they compare against Google’s Adsense and will Adsense cause Associate Programs to be obsolete?

Well, that really depends on a number of things, which I will go over. In this article I am only going to cover a few advantages and disadvantages of using Google’s Adsense vs Associate Programs and which Associate Programs will prevail.

In case you are not familiar with Google’s Adsense, Adsense is a new service provided by Google. This service allows you to have text based advertisements on your web site, known as Google Adwords. In return, you will receive a share of revenue based on a pay per click arrangement.

How Does Adsense’s Advantages Compare To Associate Programs

Adsense and Associate Programs share some of the same advantages such as, Adsense is free to join and so are most other Associate Programs. Making them both easy to start and suitable for you whether you are a beginner or an experienced marketer.

I am really fascinated by the world of on-line marketing. I spend more and more of my time on the net, make more of my purchases from on-line suppliers, but I seem to find out about new about new products on TV, radio, or even mail.

You probably have me pegged… I am an information junkie. I can’t seem to get enough.

I started exploring the world of on-line marketing at the beginning of the year to help some of my clients grow their business. Over the past few months I have been drinking out of a fire hose. Event though internet marketing is much smaller that the other media channels it is a really interesting, sophisticated and serious business.

I suppose my experience with Fortune 1000 eCommerce consulting and participation in several DOTCOM era start-ups made a little arrogant. I felt like I knew what was going on the internet. Yeah, right.

My foray into internet marketing now reminds me of the last time I decided to buy a dog.

My quest for the perfect dog led me to a library and the internet to research dog breeds. Then I had a couple of discussions with my wife and kids to figure out what size, personality, etc. that we were looking for.

Ethical Search Engine Optimisation Services: Are You Selecting the Right Keywords?
 by: David Touri

Selecting keywords to drive website traffic to your site is a very crucial point in search engine optimisation. Many people believe selecting keywords with the most searches will get them the desired ranks and traffic they wish to have. Unless you already have a well established website within the search engine ranks, selecting keywords with a high number of searches should be avoided. These sorts of keywords will usually mean that there is a large number of competing pages, which in turn means it will be extremely difficult to achieve high ranks.

Due to a large number of competing pages for generic terms, optimisers should focus on selecting keywords that have a reasonable amount of searches and a minimal amount of competing pages. The key is to focus on a small list of keywords, say 20 to 30, and then once a strong presence has been made for those keywords the list can be expanded to include slightly more generic terms.

I open up the ‘Feed Reader’ every day on my laptop and cruise the ‘news feeds’ I ’subscribe’ to. The amount of information is now overwhelming, I need to just ’subscribe’ to only the ‘feeds’ that are of immediate interest, else I would be reading ‘feeds’ twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the ‘outage’s’ they kept getting, or the next it could be a pending court case about ‘cybersquatting’ a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to ‘brand’ their products, or name, for future sales.

Let’s talk about what keyword density is and how to improve your keyword density on your web site. To improve your keyword density ratio there are three parts that we will need address.

Part 1: Content

When it comes to the Search Engines content is king! Yes king! Search Engines want web sites that are rich in content. Content is words that are embedded in text on your web site. Your keyword density ratio is one of the most important ingredients of getting good Search Engine rankings and influences the Search Engines on how to rank your web site accordingly.

For those of you who are not sure what keyword density is and how the Search Engines use it to configure their ranking structure, let me explain. Keyword density is the total number of times your keywords appear within the content of your web page, including text, hyper links, and the ALT tag of your images. I will explain each of them so you will have a clear understanding of the principles. Your keyword density is measured by a simple mathematical formula that is used to configure your keyword density ratio.

“You can make a lot of money on the Internet doing nothing!” That’s the number one Internet marketing myth.

It’s an urban legend, of course. But yet, that ideaology is still pervasive on the Internet.

So, I’m here to give it to you straight. Yes, you can make a lot of money on the Internet. But you first have to take the time necessary to educate yourself on Internet marketing. And after you do that, you have to work your butt off!

Now I’m sure many of you reading this article don’t want to hear that. And those guilty of helping to perpetuate the myth point to the success of the current “flavor of the month,” Brad Fallon.

However, what they don’t tell you is while Brad is doing exceptionally well right now, initially him and his wife Jennifer busted their butts, working day and night fulfilling their many orders.

All of the successful people I know work hard like that. In fact, some of the most successful people I know work the longest hours.

Take me for instance. Most mornings I get up at five or six o’clock, because I can’t wait to get started. And most nights, I don’t get offline until around 10 or 11:00.

9 Ways To Drive Targeted Traffic To Your Website
 by: Guillermo Jalil

Every online business needs targeted traffic - whether it is selling a product, service, affiliate marketing site or Google Adsense site. An affiliate marketer may have all the things needed for him to be able to succeed in a business such as affiliate marketing. He/ she may have the necessary drive, diligence, passion and perseverance to be able to understand how the system works. He/ she may have all the tools necessary in maintaining the business, including a really unique and interesting website which could earn him/her a fortune if only the whole world could see it. However, all these would prove useless if he/she does not know how to drive traffic to his website.

Getting people who matter to see one’s website is a difficult undertaking if he tries to consider the fact that there are rivals everywhere waiting to pin him down. The immensity of the internet as well as the internet business world has given birth to the fierce competition between online businesses, each of whom has his own great product to offer. With all the websites piling on top of each other, how would one be able to stand out? Here are 9 ways to drive targeted traffic

Years ago, I listened to Internet marketing “gurus” share that they had lists in the hundreds of thousands, and I was all ears. Up to that point, I had not managed to get my lists above 60,000 (after many years of consistently working at it).

After a little further investigation, some of them shared with me that they often purchased new list members in batches of 25,000… 50,000… even several hundred thousand. Knowing the value of each of my individual list members, based upon how much each spent with me per year on average, visions of riches started dancing in my head.

Then this little voice in the back of my head asked if this wasn’t DANGEROUS! Wouldn’t I get spam complaints… or something. How could I just buy email addresses and add them to my list? Was this legal? why didn’t more people know about this, and why weren’t more people doing it.

So I investigated further.

One of the first things I discovered was that lots of big name marketers were using co-registration leads with great results.

Further investigation showed me that these leads were generated in a variety of way, and that there was a wide range of differences in quality AND methods of generating these lists.

If you advertise through click-exchange traffic programs or GPTR programs, then you should have an idea of what a timed visit is. Basically, people have to view your page for a certain amount of seconds before they can get credit and move on. And that certain amount of seconds is all the time you have to catch their interest. Lets average it out at 20 seconds that your visitor has to view your site before they can move on so you need to catch them by creating a what is known as a…

Lead Page

A lead page is a very brief, straight to the point webpage that is intended to capture the name and email of your visitors so you can respond and followup with information about your business, product, affiliate program, etc. The webpage should consist of three different sections:

Catchy Title

The title should clearly state the whole purpose of your webpage in a few short words. Your title needs to speak out to your visitors and tell them why they should put their details in the form. The title should also lead smoothly into the next part of the webpage which is: