Website Marketing Resource

According to the Search Engine Marketing Professional Organization (SEMPO), advertisers spent $4 billion in 2004 on search marketing programs and are expected to spend 39% more than that this year.

Search engine marketing appears to be a great way to advertise but is it right for you and your business? If you are not already employing search engine marketing(SEM) for you business is there a way to forecast the return should you decide to invest in it? Is there a way to measure the results you are getting if you have already invested in SEM?

The answer is mostly yes. By utilizing data discovered in recently released research surveys and with the help of a few free online tools you can put begin to take some of the guesswork out of search engine marketing ROI. By using Overture’s free keyword suggestion tool (inventory.overture.com) you can get an idea of how many times a keyword is getting searched each month. Another free tool to use is called Good Keywords and can be downloaded from www.goodkeywords.com.

Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.

1. Choose the right search terms.
If you go after the broad phrases and terms, you’ll pay top dollar. Strive for more descriptive and specific search terms that reflect your products or services.

2. Map out a strategy.
Don’t go after every possible keyword or phrase. Target your online ads around business priorities–such as seasonal purchases, your most profitable products and services, etc.

3. Use bid management software.
Software can regulate your bids and turn off keywords. You might be interested in clicks during business hours; you might not want to pay for those clicks at 1 a.m. (There’s less of a chance that it’s a business prospect at that time of night).

4. Write effective ads.
Google, Yahoo! Searching Marketing and other services have limits on characters per line. With Google, it’s tough not to push the limits because space is so narrow. With Yahoo! Searching Marketing, focus on getting your message across without consuming every character. Long ads may discourage people from reading them.

Opt in email marketing is no different than normal direct marketing in that small simple changes will increase your response and success. These tips will help with both plain text and html email:

1. Personalize- “A persons name is still the sweetest sound” Having first name in both the subject of the email, and the body of the message will help your email get read and not just deleted or being mistaken for junk mail.

2. Free- Offer something free: It’s an over used word on the Internet, but it still works, but it must 100% free not an item you have to pay postage and packaging for. If you do this your user who checks out your offer will feel cheated.

3. Tracking- Always track any promotion, which means using tools that will allow you to track responses and conversion of visitors to sales. A good service to use is adminder:

http://www.adminder.com

Tracking also allows you to find out what information is most important to your readers

4. Talk- When you write your email copy, write as if you are having a one-to-one conversation with the recipient. This makes your customer feel like a real person and not a number.

SEO Questions - Why Do I See Different Google Results Than My Clients?
 by: Rob Sullivan

Having been in this industry for as long as I have, I often forget some of the basics. Well, it’s not that I forget, it’s just that I assume that everyone else in the industry has the same knowledge level as I do.

So when I get a “newbie” asking a question like “Why are my Google results different than my clients” I have to take a step back and realize that we aren’t all equal.

Therefore in this article I’m going to answer this one seemingly simple question. While it may be simple to those of us “in the know” this isn’t always the case with others.

One of the scariest things you can do as a new SEO is talk to a client. That’s because you are always worried that they are going to ask you a question that’s over your head. And while you can fake your way through some questions when you are new, there are some that just stump you.

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business:

1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’ll offer to do the same to your list.

2. Create your own blog which is an online journal with frequently updated posts to entertain and excite existing and potential customers. It’s more personal and immediate then a website and keeps people engaged and hopefully coming back for more. You can even create one for free at www.blogger.com.

3. Create an educational or promotional DVD movie of your business to increase sales and spread word-of-mouth. It’s not as expensive as you may think: www.paytribute.net cost effectively produces high-quality, personalized DVD movies for clients.

4. If you want to increase word-of-mouth fast, do something beyond normal industry expectations. For example, Mr. Lube offers fast and affordable tune-up service to customers right on the spot, without having to leave the car, while offering coffee, cappuccino, and a fresh newspaper.

Digital Economy : What Is e-Marketing : Internet Search Engines are new Marketplaces in todays digital economy. Companies operating new sales and marketing channels(websites) on Internet where customers can come from all over the world.

Todays Customer can place orders from any location and orders will be delivered to their home quickly.

Importance of Search Engines optimization in eMarketing : Search Engines are an invaluable tools for reaching customers targeted market. The customers visiting companies website as a result of search engine query are specifically interested in the products or services provided by companies.

Keyword marketing: Customers finding products and services through search engines. companies should select proper keywords for their products and services.

Keyword Selection : Companies should include keywords in copy writing of their products and services information. Internet have no Geographical boundries but companies should use city name, country name, village town names in keywords, so that customers can find products in their nearest town, city, village or country.

Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.

I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved different ways. You couldn’t take shortcuts and get the game over with. You had to really think about your moves and watch your opponents moves as well. With each move they made, you had to analyze your next move and even the best plans of attack had to be readjusted constantly. The game was always changing depending on who you played against. But once you understood the game, once you understood all the components of the game, you were hooked.

The same goes for SEO.

The First Step to playing the SEO Game is understanding the game.

Read the rules of the game. Understand what is allowed, what is not allowed, and things you must avoid. Research how people will find you. Know what your keyword/keyword phrases are. Who will be coming into your website? Who will you be marketing to?

Google Rules and Guidelines can be found at http://www.google.com/webmasters/guidelines.html

3 Reasons Why You’re Wasting Money and Time on Advertising If You are Not Publishing a Blog
 by: Juan Pablo Cangas

Did you know you are literally giving away money

and time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons.

For internet home based business entrepreneurs,

blogging represents a great opportunity for increasing

their internet marketing effectiveness and presence.

You should really consider starting a blog to complement

your advertisement efforts.

Here are 3 reasons why you should stop leaving money

on the table and start blogging instead:

• It’s the quickest way to build a website

• Blogging expands your marketing reach dramatically

• You can increase delivery rates for your newsletter

• Establishing your web presence in minutes and slowly

but surely building an empire:

Publishing a blog is the easiest, quickest way to establish

an online presence. You don’t even need your own website

to publish a blog (although it’s recommended that you host it

there for SEO reasons).

You can have your own blog up and running in

Not long ago a blog was simply an online diary. Initially, people decided that blogging was describing, in excruciating detail, how their day went, what they had for dinner last night, and why they spent the whole weekend doing laundry.

Since then, blogging made the transition into the business arena. Now blogs are frequently being used as business journals, tools that can help keep your customers and web site visitors up to date with what is going on with your company. A business blog is an excellent tool to toot your own horn, let the world know about your new products, and tell your target customers why they should do business with you, rather than your competitor.

Don’t have a blog for your business yet? No problem! Here is how you can start blogging in just five easy steps:

* Set up a blog for your business. If you don’t want to have to set up things on your own, visit Blogger.com. Blogger will host your blog on its server, so that you don’t have to add anything to your own web site.

On the other hand, if you’d like to set something up on your own, get blogging software from WordPress.org

What can Mother Theresa and Charles Schwab teach you about marketing online.

Certainly these two historical figures saw two vastly different worlds in their lifetimes. Mother Theresa spent hers with the poorest of the poor, while Charles Schwab spent his with the richest of the rich.

But look at these two famous quotes.

“There is more hunger in this world for love and appreciation than for bread” Mother Teresa

“I have yet to find a man, however exalted his station, who did not do better work and put forth greater effort under a spirit of approval than under a spirit of criticism.” Charles Schwab

Do you see the underlying thread?

Regardless of who you are selling to, from one end of the social spectrum to the other, and everywhere in between, human beings are looking for appreciation, and approval, above all else.

Show your customers how the use of your product yields a sense of importance, and recognition, or how it helps them avoid embarrassment and indifference, and you will make many more sales than if you simply describe the qualities of your product.

But it takes a certain kind of selling to pull this off.