Website Marketing Resource

Email marketing once proved to be immensely effective, but the greedy and idiotic polluted the well by spamming the planet with everything from weight-loss products to sexual enhancement drugs and beyond. Because of the stench, filters and laws have been created to attempt to fix the problem, but still the Internet is polluted with more and more junk each day. So obviously, filters and legislation are not the solution, for consumers, publishers, or marketers.

Everyone has been left scratching their heads and asking… What do I do to avoid this crap and make the Internet mine again? How do I build my business and promote it without having to deal with email? After all, what’s the point in spending money on email advertising campaigns when there is no guarantee that the emails will even reach their destination?

Enter… RSS. RSS is the perfect communication tool. It’s applications far outreach those of email for marketing, publishing and personal communications. RSS is the answer to our communication woes.

How To Get Higher Rankings In The Search Engines And Flood Your Web Site With Traffic For FREE
 by: Laura Hite

How To Get Higher Rankings In The Search Engines And Flood Your Web Site With Traffic For FREE

Having a high ranking in Yahoo, Google and MSN is definitely going to get you more traffic to your web site.

One of the best free ways to get higher rankings in the search engines is to write articles and submit them to article directories.

Webmasters looking for content for their websites and e-zine publishers looking for content for their e-zines can now go to these article directories to find articles they can use for free.

When they use your article they must keep the resource box in the article. The resource box contains a little information about you, including a link to your web site. If 100 people pick-up your article and use it on their website or e-zine, you now have 100 links back to your web site.

Back links to your web site will naturally increase your ranking in the search engines. A high ranking in the search engine will increase traffic to your web site.

"It’s a labor of love." That’s how I’ve always described my content-based website. Until the last year or so, what I meant is that my website paid me in love more frequently than it paid in money. And if visitor compliments and good karma paid the mortgage, that would have been fine.

I knew I enjoyed and was very good at helping others and communicating in the online world. What I needed was a way to help others online that also brought in a steady paycheck.

When I found a direct sales company to work with, this all began to change. My direct sales business quickly became my highest ? and most promising ? single stream of income.

As a website owner, you have contact with a wide variety of people. Direct selling and network marketing allow you to monetize the networks that you have created with others. And as a content-based website owner, you are an expert at the largest network the world has ever known: the Internet.

You’ve heard of email marketing, but it isn’t what it used to be. With today’s abundance of spam and even opt-in email solicitations, your messages are competing against hundreds of incoming messages daily. How are you ever supposed to stand out?

**There are 2 main problems with email marketing today.**

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The first problem is that your email messages are hardly even opened. Even if your headline is compelling, the chances of your email message being read are close to nil. People are becoming increasingly skeptical about the kind of message attached to what used to be the best subject lines.

The second problem is that most website visitors don’t even sign up to opt-in mailing lists anymore. Even those who are interested in your website content are just plain scared to give over their email address to a website they do not know. People are concerned that their email addresses will be sold to third parties and that their “unsubscribe” requests will never be honored.

Is there a way around these problems or is email marketing dead? The answer is simple? Desktop alerts. Desktop alerts are messages that are sent directly to Windows® Desktops instead of being delivered to email inboxes. Desktop alerts are the answer, because they solve both email-marketing problems.

Obtaining Links For Your Website
 by: David Andrew Smith

One of the most difficult tasks, having developed your website is to promote it on the search engines and achieve first page rankings. This is after all where we, as web site owners want to be, especially if you are selling products or promoting your services. Anything after the third page is generally useless for attracting visitors and potential customers. So how can you achieve this first page ranking on the major search engines?

I will assume that you have good content and update this at least on a weekly basis as this attracts the search engine spiders to regularly visit your site. However content alone will not see you leap through the rankings. What will encourage this movement on all the search engines are backward links.

Welcome to part seven in this ten-part search engine positioning series. Last week we discussed the importance of human testing. In part seven we will cover the best practices of website submissions, where to submit your website to, and how to do so.

With services offering to help you get more traffic and higher search engine positioning by submitting your website to "18 Bazillion Search Engines For Just $19.95 Per Month!" and other such claims, there has grown much confusion around website submissions. In this article we will clear up many of the misconceptions around submitting your website and may even save you "Just $19.95 Per Month!" in the process.

Over this series we will cover the ten key aspects to a solid search engine positioning campaign.

The Ten Steps We Will Go Through Are:

1. Keyword Selection
(http://www.beanstalk-inc.com/articles/search-engine-positioning/keywords.htm)

2. Content Creation
(http://www.beanstalk-inc.com/articles/search-engine-positioning/content.htm)

3. Site Structure
(http://www.beanstalk-inc.com/articles/search-engine-positioning/structure.htm)

4. Optimization
(http://www.beanstalk-inc.com/articles/search-engine-positioning/optimization.htm)

5. Internal Linking
(http://www.beanstalk-inc.com/articles/search-engine-positioning/internal-linking.htm)

6. Human Testing
(http://www.beanstalk-inc.com/articles/search-engine-positioning/human-testing.htm)

7. Submissions

8. Link Building

9. Monitoring

10. The Extras

Step Seven ? Website Submissions

One problem with websites is that they often go neglected or don’t get updated for extended periods of time. This is a surefire way to reduce your rankings on the search engines and not maximize your traffic potential.

Making a website and building a traffic stream is probably one of the hardest things you can do as a webmaster. There are however some great ways which have proven themselves to me over and over again to gain traffic and slowly improve your rankings.

Set goals for your website. This statement may sound silly, but if you are driving to get 10,000 hits a day, you have to work at it. Don’t expect to put up a small website and instantly have traffic flow towards it. One of the techniques that has proven to be the most effect way of building long term traffic growth is to set a daily or weekly quota for what I want to accomplish on my website.

1. Utilize Your Knowledge

Do you have extensive knowledge in a particular subject? Offer people free consulting or advice on that subject via e-mail if in exchange they either link to your web site, run your promotional ad in their e-zine or place your banner ad on their web site for a set period of time.

2. Become A Publisher

Publish e-zines for other people for free. In return for your work in designing, updating and gathering content you request that your promotional ad be placed at the top of each issue. Their duties will be to promote and send out each issue to their subscribers.

3. Persuade Them To Sign

A great way to get e-mail addresses and testimonials for your online business is to ask people to sign your guest book. The problem is a lot of people won’t take the extra time to sign your guest book. An effective way to persuade them to sign your guest book is to give them something free in return.

4. Create An E-mag

Publish your e-zine in ebook format. You could offer more articles per issue. You could add graphics with the articles just like in print magazines. Your advertising revenue would increase because you could charge businesses for full page color ads.

Pst! Wanna know some Adsense secrets? The only secret is that there are no secrets per se!

Do a search for Adsense secrets and you will be bombarded by a myriad of ads by trying to sell you the answers to making lots of money with Adsense.

Before you buy anything, my advise to you would be to do some research on a search engine and a bit of common sense. There are literally hundreds of forums where you can pick up valuable information, as well as hundreds of articles that have been written on the subject of Adsense.

Most of the answers are out there for you to find it you will put in a little bit of work. If you buy any of the ebooks available out there, you might find one little nugget of information that you may not have seen anywhere else, but I promise you: most of the time everything is out here on the Internet - all you have to do is search for it. Here are some of the search terms that I personally have used with great results:

increase adsense income
increase your adsense income
adsense experiments
adsense adsense tricks
adsense tips

The buzz words on the internet at the moment are Blogging and Pinging and according to the internet guru’s we should all be looking at these as the must have system to be attracting visitors to our site and consequentially making revenue.

At first glance you may be forgiven for thinking that this is a new comedic duo just bursting on the entertainment scene, but seriously what is Blogging and Pinging and how will it help us to become a viable internet site owner and if indeed an internet marketer, make a serious income online.

Put in its most simplistic terms a Blog is an online discussion web site that allows both you the web owner and your visitors to voice their opinion on a specific subject. When starting a Blog I would suggest that you aim at providing information and commenting on a targeted niche subject rather than a generalised matter. For instance rather than run a Blog on dogs why not specialise on Welsh Corgi’s or some other breed. This will be of interest to Welsh Corgi owners and will result in your blog acquiring a steady flow of targeted and interested visitors.