Website Marketing Resource

Web Statistics for Dummies (part 1: Sales)
 by: Shawn Campbell

Do you understand the numbers that your web site generates? Do you know how many sales your site actually generates? Do you know how you can apply that knowledge to your business and cause it to grow?

I will answer all of the above, and also discuss how to use statistics to enhance your web business through the use of sales, traffic flow, uniques, hits, click-through rates, and many other important business factors. Part 1 focuses on sales and traffic, while part 2 is all about where your traffic is coming from (and how to get more of it!). Part 2 will be discussed in the next issue of our newsletter - so be sure to stay tuned!

Sales

The most obvious statistic for many businesses is sales.

Here are 2 of the most pertinent questions every business needs the answers to:

Don’t be scare off when you hear about product creation or the term ‘product’. Basically a product can be almost anything you put together that pass on quality information, and contrary to what you may think, it can be created very easily once you know how.

An important element of a paid product is it must consist of information or resources that are not available elsewhere for free.

This is obvious if you’re the intention of selling it, which is different from using it as a lead generator. I’d like to point out three important elements that will greatly increase your profits in the long run.

1) Use PDF to deliver the information. This is so even for software, simple place the download links in the PDF document. The reason is because PDF is a universal application that can be read by all computer users, plus it’s faster and safer to download for the user.

You can find this free tool at www.the-megapreneur.com

2) Build in viral marketing mechanisms into your PDF. Include your website URLs prominently and strive to build a targeted opt-in list at the same time.

Am I alone as I survey that vast wilderness outside,

Sat at home every day fettered by my own foolish pride,

I may believe I can conceive stunning cunning plans,

Yet I perceive the web I weave is lacking vital strands,

It may transpire my destiny is to conquer virtual space,

But I must wire the best of me to another spidery face,

For although knowing everything about business and site,

To grow means throwing other experts in to get it right,

So even this experienced spider who spins webs so fine,

Needs for bliss a guider to show the whole world online,

His creation, born bred and reared , now standing serene,

Will evoke elation and be revered if it can only be seen,

There’s no point in Picasso no mike in Michelangelo,

If the joints a no go and the sound man doesn’t show,

So that treasure you’re concealing from total global view,

Measures up and has meaning with others helping you,

We all have inborn talent and also inborn failings,

So often scorn a balance, chained to our own railings,

How To Improve Page Relevancy…
 by: Manish Patel

You need to do enough exercise to keep your site properly indexed with search engine.i am providing some tricks that can help you in improving page relevancy.as perhaps you know that only Google page rank is not important for search engine ranking-Page relevancy also important.if you can do some exercise than you can improve your traffic.

1. Your Web pages with content should be interested in reading.

As content is king for search engines content in your site should be both unique and interesting.this can improve your impression.

2. Content should be highly focused with keyword phrases. rather than phrases that are too general and competitive

Specially when there is more competition.

3. Optimize your Web pages for at least three to five keywords at a time

You should optimize your page for minimum three keywords-for three keywords your page should be highly relevant.for that you need to choose better keywords,choosing keywords is not a game of guessing.it is one science.Write your site’s content using the keywords for which users search, and you’ll literally be speaking the same language as your visitors.

Hyperboles abound in Internet Marketing. Myth has its own area code. Hype has its own country. And BS, its own universe.

Anyone desiring to enter this perilous terrain should proceed with caution. Wearing a full body hype-resistant armor is strongly recommended. If that’s not available, growing a second layer of thick skin is advisable.

For the beginning marketer, novice webmaster or the Internet hobbyist who just wants to earn a little extra income, all the hype can be a little overwhelming. All the rhetoric may prove totally mind boggling. Deadly even.

Who to believe? What to believe?

It’s a virtual mine field and you only have your cursor for a guide. It can be down right scary if you’re not prudent with your checkbook or your morals you can be misled, swindled, and beguiled before you even turn on your computer.

Separating fact from fiction requires a considerable skill, usually reserved for the judgments of Solomon.

Where to begin? Where to start?

Finding quality traffic though effective website promotions is the number one area all website owners deal with on a daily basis. There are many advantages to linking your website to others around the world. There are marketing companies that have various ideas on how to increase your exposure. One of these ideas is to increase exposure to your site by having over 750,000 incoming links from websites around the world. The sign up process can be accomplished in as little as five minutes. I have found most website owners are extremely knowledgeable about their product but lack the knowledge to properly market.

The biggest concern website owners have is this marketing program going to cause me to receive thousands and thousands of spam mail by linking to other sites? I was amazed to find that there are programs available that will not increase spam email to you. I found the following benefits for website owner’s who link their wesbsite to others around the world:

Your website will get you at least 750,000 plus links on the internet!

The link popularity tool is very important for search engine rankings and positioning.

A very provocative title, isn’t it? Based on the latest news it is not far from the truth. Over the years the search engines were the target number one on the hunt for visitors and traffic to millions of web sites. In an attempt to keep the search results accurate and still delivering what the user is actually looking for, search engines cracked down on spammers and other sneaky web masters who wanted to beat the system with some very innovative tricks.

Not only did these tricky web masters skew the search results, they also forced the search engines into some drastic measures that were not very effective and many innocent bystanders found themselves as a victim of this. From one day to the other many web masters watched their 200+ pages web site completely vanished from the index. Not a trace left of a once high ranked web site. How could this happen?

A chained auto-responder is a sequence of emails that gets delivered automatically when someone subscribes to this autoresponder.

It is used in marketing to deliver mini-advertisements, teaser courses, demo extracts, testimonials or stepped sales letters, and all of this is designed to get the client eventually to click on the “buy me now” link for the main product that is being promoted.

There are three main problems with chained auto-responders. Avoid these, TEST your linked auto-responders before you inflict them on the general public, and you should see significant increases in your sales.

Problem No. 1 - No Content Beyond Selling

This is THE most VIOLENTLY annoying class of chained autoresponders - message after message from the same place, trying to sell you something, in so many different words. YUCK!

What marketers who don’t THINK seem to forget is that folk who own and manage PCs and email aren’t that stupid.

They can read and write, you know, and they are not IDIOTS.

After two or three repeats, they will immediately delete such messages from their inbox and probably put a spam block on the sender domain for good measure.

Over the years I have had many accounts with Adwords, spending a small fortune with the Adwords service. So naturally I have picked up many cost saving tricks. I am aware that most people feel Adwords costs too much and delivers little results, this is completely untrue. Adwords is a service that is here to help us, so I have written this article to help web developers make the most out of the service.

1) Set your currency,
First and foremost, select the currency of which you locally trade in. You may think its wise to start your Adwords account in USD, but if you do not live in the USA you may get a shock when you find how much you have been charged.

2) Use negative keywords,
You are using the Adwords service to generate website traffic, so obviously you want the right traffic to generate revenue. Start by using negative keywords for people whom you do not want to click on your advert, the best place to start is the keyword "free". As I doubt you want to waste money on traffic that will not generate revenue.

What is a Blog?

Blogs are a type of website often defined as an on line journal or diary. Although there are many blogs where the blog author keeps a log of their own thoughts, experiences and ideas, bloggers also frequently share and discuss information from other sources.

Blogs typically focus on a certain topic and have frequent (sometimes daily) posts (or entries). Posts often link to other blogs or websites that discuss a similar topic. Many blogs are set up so that readers can add comments below each post.

Blogs have been around for about 8 years or so. Business blogs have become increasingly popular in the last couple of years, and especially in the last year.

Why Use Blogging To Market Your Practice

Counselors, therapists and other healing professionals often shy away from using technology when marketing their practices. While there are many effective ways to market your practice that don’t involve technology and the web, the Internet increasingly becomes an essential method to utilize when starting and marketing a practice.

Furthermore, if you market your practice on the Internet in addition to using offline techniques, you are creating a lot more exposure for your services. Blogs are just one more method of marketing your practice.