Website Marketing Resource

Webmasters across the Internet were totally floored by what happened to their Google ranking recently. Those whose pages were ranked on top seemed to totally disappear, and many who had been ranked at the bottom were suddenly in the top 10.

So what caused this phenomenon? Simply put, Google spent a lot of time (and probably money) coming up with new ranking guidelines. In Webmaster speak, “Google changed their algorithm”.

Why? you ask…Google, from the beginning has been more in tune with what people are searching for than any of the other search engines or directories. They have always seemed to be more in sync with the average surfer - in other words when you search you actually find what your looking for.

Well, apparently they just weren’t satisfied. So they decided to make it even better.

On first glance I thought they had made a huge mistake, but as Webmasters began reworking their websites and pages to get back to the top ranking positions, it appears to me that their idea was right.

In case your wondering, I was one of the Webmasters whose site seemed to disappear! And let me tell you it was scary. I lost 700-800 visitors a day - and a lot of income.

Here I will explain precisely how to advertise effectively, including:

1. The single most important thing to understand
2. Why you must understand the benefits your customers seek
3. The most important element in your advertising
4. Appealing to the reader’s self interest
5. Hints for body copy
6. Emphasizing risk reversal
7. Closing the sale
8. Effective testing
9. Using keyed responses

Here’s a topic that many business owners find confusing and frustrating. It’s something that can eat huge holes in your budget yet, if done correctly, can create huge profit windfalls and massive growth for your business.

I’m talking about advertising, the bane and boon of small business. How do you keep from throwing away your profits on ineffective ads? How do you target the right people with the right message in the right medium? How do you know if the ads you run are actually working? Excellent questions.

And now it’s time for some simple, profitable answers. My goal over the next few pages is to help you unlock the secrets of successful advertising and put them to work for your business. I’ll show you how to put together a winning ad one that produces an immediate, direct, measurable response from your target audience. No ad agency fees, no confusing hype. Just good old-fashioned salesmanship that gets results. Ready? Let’s talk advertising…

Keywords, Competition and Being Number One- Uncovering the Algorithm
 by: John Krycek

By following these steps you will see that most closely guarded secret– the search algorithm. Remember the movie “the Matrix?” The Matrix is there, you just can’t see it. So is the search algorithm.

It’s easy to pay a Search Engine Optimizer to give your pages some ranking power. Unfortunately, given the inherent time factor involved in climbing the ranks, your money may be long gone before you know if you’ve spent your money well.

THERE IS NO MAGIC PILL

Forget any advertisement you see for instant number one search results or automated this or that. Most are scams, and the ones that aren’t might get you positioned, but it will be very short lived.

Search engine optimization is an ongoing process. Achieving and maintaining a high rank, especially on highly competitive keywords, requires constant maintenance. If you do find a legitimate SEO firm, it is well worth the money to pay their monthly maintenance fee and let them continue to help you after the initial project. At least for 6 months or a year as you establish yourself.

Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need.

There are so many great ways to increase your sites revenue. To name a few: Adsense, Adbrite and BlogAds. These sites all provide third party sponsored link programs. You run the ads, people click and you get paid. Seems simple right? Now it’s time to get creative and make even more money while offering a great service.

Rather than creating daily articles so your site has enough pages and content find yourself a feed to automatically generate page content for you.

Lets say your website is only 10 pages and you don’t have the time to create more pages to expand your site. There is a creative soluation. First, you need to locate a content feed so you have enough pages on your site. Next, you need to find a third party sponsored link site who will deliver text or banner ads.

If you are still with me you will have two snippets of code provided by two services: a content service and a sponsored link service. Two services working together to make your site money.

Are you new to RSS? If so here is a introduction to what RSS (Really Simple Syndication) is and how your website will benefit from offering an RSS feed to your visitor’s.

RSS is a smooth channel of communication between publishers and visitor’s. Since RSS has grown in recent popularity, more website owners are beginning to experiment with and use RSS feeds to deliver content in new and exciting ways. Usually RSS feeds contain news headlines and small content summaries. The summaries have just enough information to allow the visitor to decide whether he or she would be interested in reading the entire contents without overwhelming the visitor with excessive details. If the visitor is interested they can click on the headline in the RSS feed and access the website which has additional details.

RSS readers are software programs that run either client side or server side and their purpose is to aggregate multiple feeds, making it easy for visitor’s to quickly and efficiently scan information contained within each feed. Feeds are usually themed, which allows visitor’s to subscribe to feeds that are of interest to them.

10 Practical Ways Search Engine Optimization Companies and Clients Can Get Along
 by: Michael Murray

Even the best of intentions can go awry without careful attention to details and expectations. We’ve tested these methods out and they work.

1. Get it in writing.

Define the service scope in detail (i.e. we’ll research keywords and optimize these pages with approved search phrases for this long).

2. Return phone calls.

That goes both ways. If the consultant needs some feedback, don’t wait three days. If the client calls, don’t wait three hours. It doesn’t sound fair, but it makes sense. Consultants need help, but clients deserve more attention (prompt responses).

3. Don’t overwrite changes.

SEO consultants can easily overwrite source code if they’re not careful. Web site owners sometimes overwrite the very optimization steps a consultant put in place. Talk to each other and work out protocols to avoid these problems.

4. Return e-mail messages.

Like phone calls, e-mail messages deserve a quick response. Hitting “reply” is easier than picking up a phone and dialing a bunch of numbers. Clients and consultants shouldn’t let a day go by without a response.

We all know that spammers are looking for your email-address. You can mislead them easily in order to prevent receiving spamming emails. The most simple way to do this is by providing your email-address as a logo.

The most easy way to do this is by going to www.cooltext.com and click on “logo”.

Follow the instructions and you will have a logo or picture instead of text.

Spying software cannot detect your email-address.

You just have to upload the picture into your webpagedirectory and place it into the HTML-page where you want your email-address to be mentioned. And you are done !

The drawback is however that the logo itself is not a hyperlink enabling someone to automatically reply to your email-address. S/he has to do it manually by typing your email-address in the “to” field of the email-application-window.

If you would like to have a masked hyperlinked email-address then it becomes a little more complicated.

Email me (find my masked email-address at http://startwithoutadime.blogspot.com/2005/06/most-simple-way-to-mask-your-email.html) with subject “mask my email-address” and I will give you a downloadlink to a freeware software. The first 1000 will get it for free.

Regardless of which type of business you currently have, you will definately want to have a website and begin marketing it on the world wide web. After you have designed your website, the next step is to ensure it is properly “optimized”, meaning that it’s body text(the text you see), title and meta tags(the text that you don’t) all have the words you are trying to be found for on the search engine results.

Many individuals optimize each individual page of their website for a different search engine, but I recommend that you focus on the biggest Search Engines like Google and MSN Search. Some high profile Search Engines such Altavista seem to be fading in importance fast so it may not be crucial to optimize any pages for such engines that only send a small amount of traffic anyway. I recommend a keyword density of about five percent on the keywords you wish to come up for. While these search engines are of prime importance for your site, you should not rely fully on Search Engines or Directories for traffic to your website. You will want to try other tools like web logs (also known as “blogs”), an e-zine you publish, free-for-all pages, usenet, articles, bulletin boards, and so forth.

The emergence of globalise trade, increase in foreign investment and cross-border transactions have put many small businesses under pressure to find innovative ways to continue to market their products and services. This is especially difficult given that they often operate on tight marketing budgets.

In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.

To most small business entrepreneurs, marketing or promoting their products or services via the Internet can be a daunting task. However, with adequate information small businesses can benefit significantly from Internet Promotion while minimising the disadvantages that it presents. In fact, it may prove to be the marketing strategy that generates the highest return on investment.

The Advantages

Cost Effective and Enduring Marketing Strategies

Today Internet has over 36,000,000 web sites, and statistics says that most of these web sites are DEAD - they do not get targeted web site traffic. Only targeted visitors give real online life to web site, and only targeted visitors can be converted into real profits on the web site. That is why those who understand the value of targeted traffic, fight for it every day, and this fight is getting wilder and wilder.

But fighting for targeted web site traffic without the knowledge of winning traffic-building strategies is a blind fight. You may waste your time, money and nerves and never see targeted visitors on your web site.

No it is time to face problems at full arms - you get the most powerful weapon in the history - professional knowledge how to drive and increase free targeted web site traffic for any online business.

The best knowledge is the knowledge that already proved its effectivity. That is why this article will show you the techniques and strategies that are used by famous Internet marketing gurus: Joe Vitale, Yanik Silver, John Reese, Dan Kennedy, Jeff Mulligan, Terry Dean and others. These people made millions on Internet marketing and you can follow the best of their experience.