Website Marketing Resource

The Gobbledygook Competitor Analysis Tip

When typing cap can tell you a lot about your competition?

One of the great things about Adwords is it allows you to test so many different things ever so quickly. It is a very useful tool but if it were likened to a sword - it would be double-edged.

What do I mean by this?

It’s very simple - your advert - when it is displayed - is in the public domain and can be seen not only by your prospects but also your competitors.

The reverse of course is also true, which means you can perform competitor analysis too. So how can you leverage this to find out who amongst your competitors is doing a great job writing Adwords creative copy?

A quick refresher is in order - Google allows you to match in 4 different ways:

• Broad Match (unadorned keywords and keyword phrases)
• Phrase Match (Enclosing Quotes ” “)
• Exact Match (Enclosing Square Brackets [ ])
• Negative Match (With a preceding minus sign - )

Google also has some inbuilt smarts and will display your advert on occasions when it deems your advert is suitable (even though your keyword list may not match).

First things first, I’m not a legal expert and so this article DOES NOT represent any legal or professional information and nor can I guarantee its accuracy. I only wrote this article to introduce you to these email laws that might affect us, email marketers.

OK, so what’re these email laws?

They’re the Child Protection Registry laws that have been taken into effect in the State of Michigan and Utah.

These laws established “Do Not Email” registries into which individuals or institutions that primarily serve minors can enter minors’ email addresses or any email address to which minors may have access. Institutions or entities that primarily serve minors can also register their entire domain names.

People are prohibited by these laws from sending email to the addresses that have been in the registries for 30 days or more if the email contains material or link to material that is illegal for minors. And it doesn’t matter whether the email is solicited or unsolicited, you still can’t send such email.

You might think that the materials must be something obvious such as pornography, gambling, alcohol, etc. Yes, but they’re only part of the materials.

When it comes to promoting your website, you might think that anything you can do to get people to your website is worthwhile. However, you should think again because some shady practices will actually hurt you. Also, other SEO tactics could reduce the amount of potential visitors simply because you do not have a clear understanding of how the Internet and search engines work. Read the following tips on what not to do when promoting your website and if you are doing some of these things stop immediately and learn how to effectively promote your site.

1. Too Many Images

Search engines search for text, so if your website is composed mostly of photographs your results will be significantly lower if ranked at all. It’s ok to have good photos, just make sure you have really good content as well.

2. Keyword Phrases

Keywords phrases are a great way to get more traffic. However, if you are unaware of the importance of keyword phrases or unsure how to use them effectively then you might be doing yourself in. Learn about the importance of keyword phrases and how to get them to work for you.

3. Excessive Keywords

I recently noticed that my friend’s two-year-old, Conor, is getting to be quite the big boy. For one thing, he has suddenly morphed from a pudgy baby into a mini version of her husband. For another, he’s becoming increasingly curious. The last time I saw him he must have asked me at least 20 times, “What’s that?”

To be more accurate, he says it like this: “Whussat?”

He toddles around the yard pointing things out, asking over and over: “Whussat? Whussat?”

When wee little Conor looks up at me with his wondering eyes and asks, “Whussat?” do I answer him? Why, of course I do.

“Whussat?”
“That’s a big truck.”

“Whussat?”
“That’s a flower…”

Turns out that my little buddy and I have more in common than I ever would have guessed. I, too, am toddling around… exploring the ever-evolving world of internet business. Each time I come upon an unfamiliar term, that same question pops into my head.

What’s THAT?

If you’ve been doing the internet marketing thing for a while, you might consider that, like me, your audience of readers has just as many questions as a curious two-year-old.

SEO #6: How TO GET banned by Google!
 by: Ahmed Omran

Yesterday you should have read the fifth course out of 6 courses that will help you get a TOP rank in the search engines and get EXPLOSIVE LASER TARGETED TRAFFIC for Free. Today we move on to course #6 and study how to get banned by google! Please read today’s course very carefully and take some time to test what I’m about to tell you on your own webpage. Alright let’s start!

How TO GET banned by Google!

Now this course is here to make sure that you don’t screw up and get your website banned by google. If you search in google one day for your website and don’t find it then you’re probably banned. Another way to see this is by downloading the google toolbar, if you visit your website and instead of showing you a PR it shows a completely grey bar then you’re banned for sure. Now the best CURE for disease is prevention so I’ll show you how to get banned and you will consecutively stay away from these methods and everyone lives happily ever after.

Recently the wife and I were watching Million Dollar Baby. After we were done watching the Movie my wife went on the Internet to see which Karate Kid Movie Hilary was in. It turns out that doing an MSN search on “hilary swank” came up with 190,231 Web Pages, Doing an MSN Search on “mike makler” brought up 2,737 results. So 190,231/2,737 is 69.5. My Hilary Swank Rating or Swank Meter is 69.5

After Looking up other Popular Internet Figures who Brand there Name and calculating there Swank Meter’s it seems that any Swank Meter under 19 is fairly good.

Name Branding is Important because it sets you up as an Expert in your Field, Lets Do a Word association if I say Golf, what is the first thing that Pops in your Mind. I Bet it is probably Tiger Woods. Likewise if I say Hotel Conrad Hilton or J. W. Marriott are 2 Names that have been branded to Hotels. For a long Time A. L. Williams was Branded with Life Insurance. Wouldn’t you like to be Branded to your Niche Market Like Bill Gates and Computers.

7 ways to Promote Your Website Locally
 by: Dwayne Goerges

Now that you’ve built your new website you can sit back and let it do all the work, right? Well no. Unlike in “Field of Dreams” if you build it, they won’t necessarily come, at least not until you ask them to! That’s where web site promotion comes in. Web site promotion provides that vital link between that great site you’ve built (or had built) and everyone that you want to come see it!

Often new site owners either don’t know that they need to promote their new site or they follow the trend of only promoting their site on the search engines like Google and MSN. While it is always important to get your site listed with all the major search engines (and most of the smaller ones), you might be overlooking a vital part of promoting your site, promoting your web site locally.

A small business will often use it’s website to provide a “Showroom” for their products, information about their business, and directions to help potential customers find their business. Their main goal often is to attract customers locally or from nearby towns and cities, so some additional strategy is useful in promoting their site.

Is your new site sitting in the infamous Google “sandbox”? There is a way to get it out fast, as well as getting all of your other pages indexed!

How?

Write an article on your site topic and upload it to your website. You can either put it on your index page, or place a snippet of the content with a link to your new article on your index page. Then - submit your article to all the free article directories you can find. It doesn’t even have to be a long article - just as long as it offers value to the reader.

Submitting your article to the free article directories also means that you get instant valuable back links to your site which is vital if you want to rank well in Google.

How do I know whether my site is in the Sandbox?

If your site is in the sandbox, if you do a search for http://www.yoursite.com in Google, you will probably just see this kind of information displayed on the results page:

http://www.yoursite.com

If your site is indexed in Google, the results page will look like this:

Marketing your company online requires patience and persistence. Like every worthwhile investment, you need to plan on a long-term commitment to reap a good return. Many Internet marketers pour tons of money into their online business and expect the returns on their investment to be lightning fast. There was a boom time when quick profits were possible. But now it’s very much a competitive game and the time tested strategies of traditional marketing apply to ecommerce too. Here are some strategies to help you market your business online:

When possible, use free or low cost online services to build, host and promote your site.

Keep your business overhead as low as possible by staying debt free.

Keep up with technology as Internet technology continues to change. Use it when possible to expand your ebusiness to a bigger market.

Target your audience. Untargeted mass email campaigns don’t work. Most people view this as a form of spam and are turned off by it. It’s really a waste of time and money and may in fact, be detrimental to your business.

Earlier this month, Realtor Magazine announced that they would be featuring an article about Tampa Bay Realtor John Mudd and the success he has been having in attracting prospects and media attention with his blog on real estate.

Since then, many others in the Real Estate market have been curious about how to implement similar strategies to capture leads in their areas.

This article is part of a series that provides insight to the unique ways that the strategy of blogging and the use of RSS and/or Atom feeds can be applied as part of your web promotion strategy.

1. Capture better search engine positioning for your local market with a blog.

By now it’s apparent that blogs with unique content can bring you better search engine rankings. This advantage is strengthened when you use a blog software tool that enables you to publish posts on your own server, which we’ll go over in more detail in part two of this article series.

RSS and Blogs bring you special web promotional opportunities that can help your blog and the site where it resides rank higher in search engines, due in part to the way they are organized. Particularly for narrow local markets, this can both widen and deepen your audience within 3 - 8 weeks with proper implementation.