Website Marketing Resource

It is really frustrating, is it not, to log into your Google Adsense earnings and find that you’ve had yet another disappointing day. Another day of making nothing or just a fraction of a penny.

More so when you continue to read about those guys making five figure monthly incomes from Google Adsense every day. Google Adsense terms and conditions require that earnings are kept secret. Still some of these guys claim that they obtained special permission to spill the beans. One of them recently revealed that they had made $45,000 in just one month. Perusing through the statement, there were single days where they made as much as 800 bucks. Can you imagine that?

Sorry, it is not my intention to make you feel worse than you already are so I will stop there and get on with my findings.

This article is based on my investigative journalism skills. Yep, some of us are still using skills we acquired years ago from our offline days. My objective was to find out as much as I could about what these top earners were doing different from the rest of us.

High Adsense Earners Do Exist

Effective Marketing Using Articles
 by: Tina Valiedi

Use Articles As Part of An Effective Marketing Plan

There is no better way to advertise and promote information than to use articles. Many businesses are now marketing their products and services via the internet which is a great way to communicate information to people all around the world. In the absence of articles there are plenty of websites that would fail to have any purpose. All of the articles that support various products on the web have a real marketing spin. Using articles as part of a marketing program is how many items get sold. Brochures, newsletters, direct mail letters and magazines columns are all perfect examples of article marketing.

To write your article, the first thing you need to do is determine your aims for writing the article. Ask yourself - what is it you are trying to sell or what are you trying to achieve and who is your target market.

I remember when I was first introduced to email. I was working in a big corporation at the time. I thought it was the neatest thing since sliced bread. I hit a button and the message is sent instantaneously. What could be better? Since then, my feelings towards email are somewhat modified. I still think the technology is great, but I have witnessed too many people getting stressed out by the sheer volume of communications via this medium to know that for some it can sometimes be a curse instead of a blessing. Since none of us is expecting a reduction in the volume of email we will receive, you may find the following tips helpful in helping gain control over your email.

Keep in mind that this article is designed to help you manage your emails related to work. If you do not have separate email accounts for your work and personal life, my very first suggestion is to get that set up right now. There are numerous options for free email accounts. Do yourself a favor and set one up for your personal activities, like shopping on-line, or subscribing to ezines for your outside interests. That way, you won’t waste precious time weeding through the latest sales offers from Amazon while you are trying to concentrate on work.

Google is currently one of the dominant entities on the net period. The question is - is it really that omnipotent, is it really that advantageous. The question is ? IS IT REALLY "ALL THAT".

To understand role of Google in the modern net society we need to go deep into its roots. Google was born at hands of Larry Page (rich boy) and perfected by Sergey Brin (russian rich boy) at Stanford University. The idea was to rank internet pages based on number of other pages linking back. For Brin it was sort of academic approach to web page ranking where web page would model for academic paper and back links it receives would model for number of citations that academic paper accounts for. Very interesting model indeed and in a sense is very useful in the academics; bus is this model as useful in the world of internet information ranking? Does this formula objectively represent the way any given website or webpage should be ranked among other competitors? Let me be the first one to disagree.

I know what you’re thinking, “Why is having your own product essential?” Quite simple really, without your own product you will never market to your full potential. We all want to make as much money as possible. That is the nature of business and because of this I have listed below my favourite and most powerful reasons why you need your own product to promote as opposed to be an affiliate for somebody else’s product.

Please read and understand these reasons because they make a whole lot of sense.

1. Affiliate Program - Without your own product it is possible to have your own affiliate program. Big deal, what’s so fancy about having your own affiliate program? I’m glad you asked because it is a BIG DEAL. When you sell online you are only one person and your results depend completely on you but when you have your own affiliate program other people do the work for you. They make you sales and your sales are muliplied expontially without any additional effort on your behalf. The best part is they only get paid when they have made a sale. Having an affiliate program is more than a good idea, I would go so far as to say, it’s essential. The best and only affilate software that I would recommend is JVManager (http://www.PrivateRights.com/JVManager.html ), so flexible and worth every penny.

Good News for SEO Consultants: Searchers Use Two Words
 by: Shell Harris

I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.

One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.

An example: A potential client asked if we could rank them for the term “toys”. We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, children’s toys.

I set out with the intention of writing a self improvement type article with an original temporary working title of ‘How To Overcome Fear’.

Being the sound marketing man that I am though, my first action was to research whether this was relevant to many peoples lives.

What followed was a mistake.

I had read recently about a ‘Google Suggest’ in Beta test mode (http://www.google.com/webhp?complete=1), and so I thought I would give it a whirl.

I should have known better - distractions on the web happen to me all the time.

The next hour passed effortlessly away as I played with the new found toy.

This is Google’s own description of the tool:

‘What is Google Suggest?

As you type into the search box, Google Suggest guesses what you’re typing and offers suggestions in real time. This is similar to Google’s “Did you mean?” feature that offers alternative spellings for your query after you search, except that it works in real time. For example, if you type “bass,” Google Suggest might offer a list of refinements that include “bass fishing” or “bass guitar.” Similarly, if you type in only part of a word, like “progr,” Google Suggest might offer you refinements like “programming,” “programming languages,” “progesterone,” or “progressive.” You can choose one by scrolling up or down the list with the arrow keys or mouse.

If you have to part with your hard-earned money for some goods or services, who would you rather trust: a novice provider or an expert one?

The answer to that question is what makes branding so much important. Branding is the process, nay, the art, of stamping a seal of professionalism and reliability on products or services that are related to you. It’s the core of every business and the heart of every successful trade.

Donald Trump has made a living out of branding. He has established for himself a reputation for producing quality goods. Since his name has been attached to this perception, he has extended the same to all his products. Today, people choose his offerings because of the Trump name.

The same principle can be applied online. Brand yourself as an expert in a certain field and people would go to you whenever they’ll have needs relevant to your specialization. It’s the best advertisement there is: a public perception of your indubitable expertise.

The Internet has taken this a step further with the formulation of a strategy called viral branding. The trick here is to allow the spread of your expertise is such a way that the number of people who would view you as a bankable provider would grow exponentially. Contrary to popular belief, this is quite easy to pull off.

Targeting traffic for your website is as easy as knowing how to simply direct traffic to your website rather than another one. The information web surfers are looking for is usually available on hundreds if not thousands of websites, so you have to make sure you are extremely diligent about keeping your website high in the search engine rankings. There are several ways you can do this which include links, keywords, and pay per click advertising.

#1 - Get Links

Getting other web pages to link to your website is very important and something you should focus on heavily. There are software programs you can install that will help you with this, but there is nothing like the personal touch. So, do some research and find the top sites that you are interested in having a link to your website. Then, contact them personally noting the good qualities of their website and how you believe a link from them would help your business and vice versa. If you are willing to link as well, then the other sites will likely respond positively. This is the best way to go and you certainly you will gain more links and higher rankings in the search engines.

A blog is short for weblog, which simply means a website that is updated frequently with new information and is organized by date and submission. Blogs are typically a way of journalizing information whether it be personal, business, or what have you. It’s like an editorial and a journal all mixed together and available online for constant updates and submissions.

As a beginner, you probably want to know more about blogs and why people are using them.

Blogging started out when the Internet was new and the individuals who were technology savvy found it fun and entertaining to post different things they found on the web for other people to visit and enjoy. It caught on quickly and a community of blogs developed, allowing people to read other peoples blogs. As time went on, new technology was developed that allowed even the non-techie to create their own blog and join the blog culture.

Blogs are popular because they relay experiences, interesting thoughts, comments, photos, web links, and plenty of other information that people find interesting. Today, blogging is really popular and many people will send you a link to their blog so you can keep up with their experiences such as vacations, studies, pregnancies, and any other thing you can possibly think of.