Website Marketing Resource

p>Initial Search Engine Placement:Tips to Get Listed on Search Engine

by: Ryen Kim

You can get listed on search engine within a week or maximum within 2 weeks without even submitting your URL. Moreover, it is widely said nowadays that letting the search engine ’spider’ index your web site is better strategy than submitting URL. That is, don’t submit URL to search engines: instead, let search engines find your web site, because search engine values the site (which is found during usual crawling) more than the one crawled by submission.

How to let search engines find your home page?

It’s not difficult nor technical. In theory your site must be indexed on search engine without submitting your URL because search engine spider program will crawl your web site unless you totally hide your web site on the web. Tips are the techniques that force the search engines crawl your site so that your home page can be listed on search engine within a week just after you upload your HTML files on your host. There is one condition, though. Your web pages must have some contents. Don’t be panic. I believe almost every web site has decent content pages.

I admit it, our SEO services are pretty bad.

Speaking of bad, the Beatles couldn’t sing a tune, John Grisham has never written a decent novel, Dell makes crappy computer’s, TiVo’s and iPods suck, the Lord of the Rings movies lacked imagination and video killed the radio star. (OK, that last one might actually be true!)

Do you see where this is going? To somebody, one or more of the above statements are true. Not to the vast majority, but some people do feel that way. No matter what the product or service there will always be those that are dissatisfied. Have you ever heard of a company with a 100% customer satisfaction rate (outside of their own marketing gibberish)? I haven’t.

There have been a number of blog and forum posts and articles recently about what to do if you’re with a bad SEO company. All good advice, but sometimes it’s not the SEO that’s bad, its the client. Yeah, that’s right, sometimes the client’s are just plain clueless, have unreasonable expectations, or fall prey to the "grass is greener" scenario presented by competition. Yes, sometimes clients are bad.

It’s Not You, It’s Me!

Hold a discount sale on your web site. Use the sale to get rid of excess inventory, gain new or repeat customers, and increase your sales. Most businesses pick a theme for their sale, like a Halloween Sale. Below are six unique sales themes you could use:

Nobody’s Visiting Today Sale

Every online business has low visitor and sales day through the week. My days are Tuesdays and Thursdays.You could sell your products or services for cheaper to increase and sales on your slow days. You could have this advertised right on your web site.

Time Of The Day Sale

Periodically , pick out a time of the day like 5 to 7 pm to lower your prices. With online sales you need tell people the time zone. Announce your scheduled times ahead of time in your e-zine. This will give people enough time to plan when they will visit your web site.

Product Or Service Of The Day Sale

Each day offer different product or service at a lower price. This will draw people back to your web site everyday. This is a high traffic generating sale. If you don’t have a lot of products and services you may want to run the sale weekly or monthly.

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. It’s a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitor’s large fifty-year-old snow-rose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust - unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then follow-up with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and follow-up with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

Looking back in time, I could still remember standing in awe and reading the exploits of one adsense guru who was starting a membership service for people keen to maximise their earnings as a google adsense publisher. He claimed to be making over $40K a month from his google adsense revenue and an almost equal amount from affiliate products.

In my mind,I could not help but believe that if he could be so successful, I could also be successful…and everyone can also be equally successful in developing content websites and allowing google adsense to be published on these websites.

Months followed later where I carried out research on Google Adsense, talked to people who were successful publishers, joined a couple of memberships sites myself, read a few ebooks on the subject, spent hundreds of dollars on tools and webpage generating software…the whole works.

My aim was simple - uncover the successful methods and make at least one of these techniques as mine and be equally successful , if not better.

What were my results? Briefly, there were 3 models that could lead to success. There might be more, but these 3 models figured prominently as I carried out my personal private research.

There are hundreds of ways that you can promote your online business or website, some more effective than others. These five proven methods will help you to generate traffic to your site and also to generate income into your wallet.

1. One thing that appeals to everyone is "free." If it is free people will take it. Think of the samples of cheese given away at grocery stores. Do you really want a small piece of cheese? Of course not! But you take it simply because it is free and someone is nice enough to offer it to you. The same principle applies with information or services offered from your website. You can send out free newsletters or offer a free trail period. One popular thing that is being given away now are free credit reports or free PC scans. These freebies are what we in the marketing field like to call teasers. After running the free credit report or PC scan we alert the customer if there is something found on their credit record or PC and then offer to show them what it is or repair the problem for a price. This can be an effective way to get information to your potential customers, create sales or to generate traffic to your site.

Why You Need a SEO Maintenance Plan
 by: Herman Drost

A search engine optimization maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales. It’s not enough to simply design your web site, have it optimized for the search engines and expect it to continually rank well. If left alone, you may soon lose the business your web site initially generated.

What should be included in a SEO maintenance service plan?

1. Monitor search engine rankings - there will be many fluctuations in your search engine rankings. This may be due to search engines changing their ranking formulas, or competitors trying to get ahead of you. More sites are added to the web each day so you need to monitor your search engine rankings to be competitive. I create monthly ranking reports on where your site is currently ranked for each of the major search engines.

It’s in our genes, we’re driven to seek. We ‘hunt’ for food, homes, partners, jobs and lately ? with the advent of the Internet ? information.

Even in the early years of the Internet, before it evolved to include Web browsers, there were text based search engines. Back then they had funny names like Archie, and Gopher. It was only later, when the graphical browser was invented, that searching became much easier and accessible for the rest of us.

The concept behind Search Engine Marketing (SEM) is quite simple: when a consumer or business person searches the Web through either a text box or by clicking through a directory hierarchy, they are in "hunt mode." This mode is unique because it indicates that the person is looking for information. Marketers understand this "hunt mode" means the searcher is probably somewhere in the buying cycle, researching a product or service to fill an immediate or future need.

It’s this ‘timeliness’ that makes search engine results some of the best sources of targeted traffic, whether that traffic originates from “organic” unpaid search listings or paid (sponsor) advertising listings.

Do a search on Blogs on Yahoo and you get 236 Million Results.A Yahoo Search on RSS yields 558 Million Results. A Yahoo search on RSS Feed enclosed in Double quotes Yields over 96 Million results. How do you get other People to display your RSS Feed when you are going up against such intense competition?

What if you could go Viral with your blog. Viral marketing is word of mouth marketing. When I was about 8 Years old my dad said to me what would you rather have $100,000 a Day for 30 Days or 1 Penny Today, 2 Penny’s tomorrow and each day double the amount of pennies for 30 days. I replied $100,000 a day of course. Wow did I make a huge mistake $100,000 a Day for 30 days would equal 3 Million Dollars. If you Double a penny a Day for 30 Days you would receive over 10 Million Dollars.

That is the power of Viral marketing. Viral Marketing is how services like Hotmail got started. Every time someone sent an E-mail from their Hotmail account the recipient saw the message get your free Hotmail account. I challenge you to find anyone who has not heard of Hotmail. I challenge you to find 10 people who have not had a Hotmail account at one time or another.

Parts 1, 2 and 3 of this topic outlined some of the so-called “secrets” of website traffic being offered on-line and what you might expect for your money. If you missed any of these three parts you will still be able to “pick up the thread” of this subject by clicking on the links appearing in the resource box at the end of this, Part 4.

As I stated previously, Parts 3 and 4, were not planned. They just happened as a result of all the mistakes I have made trying to get traffic to my website. Incidentally, these mistakes have had a rather deleterious effect on the balance of my credit card. Hence, my outspoken words on this subject.

If you have been following this series you will know that I am exposing some common “web traffic” frauds. Yes, I am up to calling most of them downright fraud and scam ideas now because I am just plain sick of their lack of information and virtual rubbish content.