Website Marketing Resource

Today we are going to discuss a very important requirement to succeed in online business. In fact it is the important and essential ingredient of any successful venture. It becomes more relevant in running an online business because of the nature of the business involved. It is the most talked about and discussed element yet poorly understood and often neglected.

It is called MINDSET.

Every work you do will bring the desired outcome if you have the right mindset. The mindset to succeed and achieve.

What is a mindset?

It is the continuous state of mind filled with vibrant energy that entrusts success or failure.

Every great achievement is first achieved in the mind. You cannot achieve what your mind cannot conceive.

Before you jump to conclusion let me put a divider between the occasional wishful thinking and the mindset.

An idea is a force which when nurtured and cultivated would channelize the events to initiate the process of achievement. An idea might erupt from an occasional thinking. But that would be the end of that. You might build an empire on idea but you need to achieve what the idea perceives.

Get Better Search Engine Rankings with RSS
 by: Satyajeet Hattangadi

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to “syndicate” their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightly-themed pages.

There are many techniques that SEM/SEO experts use to optimize Web sites. One of the more important techniques is "Link Popularity."

Link popularity is referred to as an off-page factor in the search engine world, and is representative of one of the more important elements in influencing a Web site’s position in search engine result pages (SERPS). The top questions relating to link popularity are answered for you below.

1. What is link popularity and why is it important?

Link Popularity is a score that search engines give to a Web site based on how many links are pointing to or linking to any particular page in your Web site. The greater your link popularity, the more important, or relative, search engines consider your Web site.

Good link popularity can dramatically increase traffic to your Web site. Since most search engines factor in link popularity into their relevancy algorithms, increasing your link popularity score can help your Web site’s position in the search engine results pages (SERPS).

2. Are there different types of links?

There are 4 main classes of links that contribute to your Web site’s overall link popularity score:

How To Conceal Your Website’s “Fingerprint” From The Search Engines
 by: Satyajeet Hattangadi

The internet marketing industry is now flooded with various page and portal generators.

In the good old days the gateway page generators did very well, earning a lot of money for many people.

Then the search engines began to crack down on robot-generated pages, a trend which has led to the demise of such tools.

But how is it that the search engines are able to track down these sites so fast?

Well, its not rocket science. Believe me, even you could track down a site within minutes if you knew how to find its fingerprint.

A fingerprint for a site is usually a piece of text or a paragraph or at times a particular CSS style that the software repeats for all the sites it generates.

In fact that’s why I always advise customers of my portal generation software Niche Portal Builder (http://www.novasoft-inc.net) to modify the default templates.

If you use such software with the default templates provided and don’t modify the HTML, you can be sure that hundreds of others are doing the same thing.

Your e-commerce website relies on its customers to become returning customers in order to develop a successful business. The question you might be wondering, however, is how to make your customers become loyal to you and return. There are plenty of ways you can increase customer loyalty, and the use of email autoresponders is but one.

*Automatically Send E-mails

When you have an email autoresponder, it sends an e-mail immediately to any individual that clicks yes to receiving e-mails and additional information from your company. Since the autoresponder automatically does this it eliminates any problems by human error like forgetting to send an e-mail, typing the address wrong, waiting too long, and other similar errors. The autoresponder sends an e-mail immediately to the address that was given, and it frees up your time to focus on other things, knowing your customers and potential customers are receiving the information they need.

*Saves Time

Niche marketing is focusing your business efforts to a target market, or a niche within the market. However, this can prove difficult if you are not aware of the most productive ways to market your products. If you are going to put forth the time, effort and resources to market you might as well make it worth your while and market as productively as possible. Of course, everyone wants to do this and few people are actually aware of how to make their part of the niche stand out above the rest. Fortunately, there are quite a few tips that will help you with your niche marketing and getting your web page to stand out above the rest.

The answer to this question is keywords. In order to properly market your product, you need to know the keywords that relate to your niche and what keywords people are using when they are searching for your product and service. This is really not difficult or expensive to find out; however it will make a huge difference in how you market and who you reach. First, brainstorm all the possible keywords and combinations of keywords that pertain to your niche while using a thesaurus. If you have the finances, use a software program that will generate the keywords for you as well as search for what keywords and keyword phrases are most popular an have been most recently searched for regarding your niche. This information is like gold when you are trying to market and the software program certainly takes the majority of effort out of your hands.

The most important thing you can do for your business and your website is develop relevant keywords that are not too competitive yet generate targeted traffic to your website.

It’s called keyword optimization. Why is it important?

Because Keywords and keyword phrases do a couple of things for you:

- With the right keywords, you will attract the viewers most interested in the items or services on your site.

- You will rank higher in the search engines for your chosen keywords, saving you thousands of dollars in advertising.

It all starts, however, with the best keywords that pertain to your product or services.

When selecting keywords you should select 1 perhaps 2 of the most relevant keywords for each page of your site. I suggest using no more than two keywords per page, preferably one.

Why?

Because search engines strive to deliver the most relevant pages for the search term entered. The more focused your page is for the search term, the more relevant the search engines will find your page. The more keywords you use, the less focused your page becomes.

How do you find keywords that your target audience will use?

Lots of people say to make your ads blend in. However, some people are having a lot of success by making their links stand out. The most effective style seems to be having your links blue, while your other links are a less-noticeable color. A good example can be seen at www.lockergnome.com

- Place images directly above your ads. This simple technique has been known to increase CTR by 400%. To keep the images fresh some people randomize related images on their site using PHP code. You can see an example of these images at

http://www.how-to-make-money-online.info/

- Google has cited the 336×280 large rectangle as the most effective ad size.

- Place ads where your visitors will likely be focused.

Check out this heat map by Google -

http://www.google.com/support/adsense/bin/static.py?page=tips.html

- Weave your articles into your content. This is shown at lockergnome.com

- Place link units in the top left-hand corner. This part of the website has shown to be clicked on more than any other part of the page. You can see an example at lockergnome.com. (Look at the links at the top, towards the left in blue.)

Attitude is a key part of each of us. A central part of our make-up, who we are as individuals. It is also a major factor whether you succeed at what you do or fail. Your attitude about life can give you many different outcomes to a situation, the choice is up to you.

For an example, let’s say you just woke up on your day off with plans of doing something outside, to find an unexpected downpour of rain. You can look at the situation in different ways, each will have a different outcome. The choice is up to you.

Scenario one - You are instantly disappointed, fly off cursing thinking “my plans are ruined!” You slump into a state of depression and anger that your entire day is shot. And now everything you do and everywhere you go is affected by this course of action. Your cat rubs on your leg and you kick it off breaking the new lamp you just bought. Your dog comes up licking your hand, you slap at it and he runs under the table, knocking over the table and dumping your breakfast in the floor.

Competing with the Big Names
 by: Derek Croote

If you have ever been in an industry with long established, big name companies then you know it is hard to beat them in the search engine rankings. So you go to their pages to see how they are ranking so high, but they are not using the techniques you were told to use. Furthermore, they only have the word you searched for displayed once in their body text, not in their title tag, heading or meta tags. This can’t be right! However, it is. The only possible way to compete with the big names is with links, frequently updated content and name recognition.

The long established sites have received so many links over the years they don’t have to plaster their pages with certain keywords for high rankings.

Links can be hard to come by, especially if your site is new. There are countless ways to get them, but here are a few that will get you high quality links: