Website Marketing Resource

Search engine optimization, or SEO, is big business. If you rely on search engines to bring visitors to your business website, you need to rely on more than luck. Your business will lag far short of its potential unless your site is optimized and re-optimized for search engine results.

What is search engine optimization?

SEO is optimizing your website for search engines, acquiring inbound links, and monitoring your traffic and referring links to use them optimally. SEO is also studying and monitoring your competitors’ techniques.

The goal of SEO is to bring in targeted traffic that is organic, i.e., from search results. When people type in a keyword or phrase that you’ve optimized your site for, you want your site to appear on the first page, preferably high on that page. Good SEO results in increased traffic without the cost and time spent on advertising.

The SEO industry

Where there’s a need, there’s an industry ready to help you spend money on that need. SEO firms charge from a few hundred dollars up to six-figure amounts to optimize your site for search engines.

If paying thousands of dollars to an SEO firm isn’t in your budget, consider using SEO packages to optimize your site yourself.

The use of tracking links in the following scenario puts you in complete control when someone else makes a change that affects your webpages, your links on other peoples’ sites, or your links in ebooks or ecourses already in circulation. Additionally, the potential time savings in editing the pages that are within your control can add up to hours and hours saved for you.

NOTE: This article has a free companion video tutorial that demonstrates how to quickly and easily put yourself in complete control of your hard earned traffic. The video can be viewed here: http://www.gothrive.com/tkii.htm

Here’s the scenario…

1) You’re promoting someone else’s product as an affiliate.

2) You’ve built and uploaded multiple web pages with this affiliate link long ago.

3) You’ve written an ecourse with the affiliate link included in multiple messages.

4) You’ve created a viral ebook that’s been downloaded 5,000 times in the last 9 months and it includes this affiliate link.

Now, everything is rolling along quite nicely and you receive an email message from the owner / creator of this affiliate program advising you that they are launching new affiliate software on a new server and it will mean that your old affiliate links will no longer work - effective tomorrow. Ouch.

How to Promote your Mailing List
 by: Matt Colyer

Today one of the best ways to reach customers is with a mailing list. A mailing list will build your credibility, which builds trust in your customer because they know that you are knowledgeable about your subject. It also allows you to build a relationship with your customers. Growing your mailing list is often one of the biggest challenges for webmasters. So how do you go about promoting your mailing list?

1) There are many sites dedicated to listing mailing list on their site for their visitors. Register your mailing list at E-zine announcement directories. You may be able to find some that are specifically for your subject, these are the ones that are going to provide you with targeted readers.

2) Write your own articles and submit them for publication. Pick a topic related to your site, but where you also know what your talking about. Other web sites will pick these articles up and post them on their site or even better in their newsletter. After you write each article post a link to your mailing list at the end of it in the writers resource box.

We’ve all heard those who have Internet business-success stories proclaim, “Nothing will make you as much money as building a responsive list!” The trouble is, most people won’t let you in on their secrets for building these goldmines. In reality, it isn’t all that hard to do.

I’ll be the first to break the silence. Below you’ll find the proven techniques you need for building a responsive list. In step-by-step format, you’ll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!

STEP ONE - Find Out What Your Subscribers Want

One of the biggest mistakes I see people make when trying to build a list is to not understand their subscribers. Once you’ve decided what topic your newsletter will revolve around, take time to interact with your prospective subscribers.

Ask them what they want to read about. Find out where they are struggling. Research their needs diligently. This is the only way you’ll be sure to provide what your subscribers really want.

Reciprocal linking scams have increased immensely during the past year. Initially we thought that this problem only related to gambling and casino related websites but an audit of our commercial link partners suggests that it is a serious problem within the broader online community.

Over the past eighteen months, we noticed that our page rank was slowly declining despite the fact that we were continually adding new link partners to our link directory. We had slipped from a five down to a two before we finally identified the exact cause of the problem.

Out of the first 100 links on our anchor site, only seven were still being reciprocated.

We recrawled the sites where no link was found with a second spider and got exactly the same result. Then we started manually checking the sites where no link back was found and started discovering patterns of deliberate link fraud.

The scams in order of popularity amongst the scammers ? 1. The link on the home page to the link directory remained but clicking on it or specific directory links produced a template style page with a few casino banners or simply a page with no directory content ? This scam was most popular with the owners of multiple domains with the .co.za and .co.uk suffixes

You’ve probably heard by now that article marketing can help you build links back to your site.

But there’s a lot more to it than that. Articles aren’t only good for leveraging yourself stronger positions in Google, Yahoo, MSN and the other big search engines, though that’s what we’ll be focusing on today. Keep in mind that learning a more balanced view of promotion and marketing with articles can help you reap all the perks with essentially the same amount of work.

For now, let’s start with four of the top five search engine benefits.

1- The One-Way Link of a Resource Box backlink is More Powerful.

A link from a site that you’re not linked back to has more value than one where you may be required to link back to, simply because changes in the way search engines rank sites now include an adjustment for exchanged links.

The logic is that this would make the voting power of a link that points in one direction weigh more heavily than one that is traded. In theory, this makes it easier for sites that have earned link popularity to get more credit than those who have bought or traded for it.

Making Effective Use of Traffic Exchanges
 by: Brian Holte

A look inside the guts of a traffic exchange.

• What are traffic exchanges?

Traffic exchanges are used by 100,000 + people who are interested in the same goals as you are, marketing your product and services.

• How do traffic exchanges work?

Simply put, a group of people (myself included) who agree to surf and view pages created by other people.

• What benefits do traffic exchanges bring you?

The first way is in Traffic Exchange Programs, brings people who are interested in what product or service you have to offer.

• What is a down line?

A down line is where you have the opportunity to increase traffic to you site by having others sign in under you and promote your service for you without any extra work on your part.

• How to build down lines?

There are no magical ways to increase your down lines except by uploading your article and waiting for it to be spidered by the search engines.

I’m here to teach you about how RSS Feeds can boost traffic for your website. You may have heard of it, but I guarantee you are not harnessing the full power of the tool. RSS Feeds are very hot, and the marketing pro’s are getting their websites listed in Google within 2 to 3 days.

What is an RSS Feed?

RSS stands for "Really Simple Syndication." Think of RSS this way: Whenever a writer who belongs to a syndicate writes a column, they don’t just write it for their local paper, every article goes up on the newswire and any paper who belongs to the syndicate can reprint it.

First, you have to download an RSS Reader, a program that combines all the news online in one place. You can download a reader for free at www.RssReader.com. Once you’ve downloaded a reader, you can click any topic that suits your need, and only those topics will be delivered right to you.. Why would I put RSS on my website?

The advent of Internet has affected lives of almost the entire world and websites, e-mails and chating on net none need any introduction even for young kids. There is an outpour of websites throughout the Internet all offering numerous services to attract the potential visitors online. The question actually matters is what’s the foolproof way to keep visitors glued to a particular site and not jump to other numerous sites that are upcoming each new day. What makes one of the web pages much more popular than the other when both are based on almost similar theme. The answer lies in the way of presenting the information and the simplicity with which the users can avail services offered.

One site that has proved to rise at a highest pace in the web world in a shortest span of time is unarguably the google. It’s been a hot favorite amongst the search engines on web and the one that is most preferred by web users. It’s simple design targeting only the specific service that it intends to provide and a very efficient scripting language behind the scene has won a top position among the most popular sites in the web world. Google the name actually does not require any introduction it’s already headed on top of the list for advertisers and regular or casual visitors on net.

There is no question that you can make some good money with Google AdSense, but you’re setting yourself up for disaster if you make any of these Top 10 mistakes!

1. Do not use fake information when opening your Google AdSense account.

Google says that’s a no-no and they will cut your account off and keep all the money you may have earned. Besides, trying to hide your true identity can cause serious problems with the I.R.S. or whoever your tax authority is.

2. Do not hack or modify Google AdSense code other than to change the parameters that Google authorizes you to change.

Any attempt to bypass Google’s built-in algorithms not only poses a danger to the integrity of the network, but it threatens the financial modle that Google operates under. You’re not dealing with some Mom-and-Pop company here, and Google has the legal muscle and deep enough pockets to drag you through every court in the land if you damage their business with your hacking antics.

3. Keep AdSense ads off of your registration, confirmation, and all “thank you” pages.