Website Marketing Resource

Using PPC To Maximize Your Search Engine Positioning ROI
 by: Dave Davies

The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service. It is not the rankings themselves that hold any special value; it is the visitors that they bring and the resulting increase in business. It is for this reason that the PPC engines and namely the secondary ones are a great tool in developing a campaign strategy for the natural engines that will produce the highest return on investment.

While tools such as the Overture Search Term Suggestion Tool and WordTracker are great tools for helping to determine which phrases are most searched, they cannot provide you with which phrases will produce the highest return on investment and let’s be honest, search engine positioning is not about traffic it’s about money. While traffic can often mean money, knowing which search phrases are going to lead to the highest conversion rates will give you a great advantage going into your SEO campaign.

How much revenue do you generate from Google Adsense?

Recently there has been a lot of discussion about people who earn over $10,000 a month just from Adsense. Furthermore, there are rumors of a few individuals who earn over $1 million a year just from using the power of Google advertisements.

So what is Google Adsense and how can you use this program to earn a six-figure income?

About two years ago, Google created this program to help websites to monetize their web-traffic.

Here’s how it works:

Webmasters obtain a special code from Google which then displays targeted ads on their website. Whenever a visitor clicks on one of these ads, the webmaster earns a commission. Unlike other online businesses, there is no selling involved. All you need to do is get people to click on the ads.

Although this is an excellent way to generate an income, many websites are not effectively maximizing their Adsense potential. As a result, they are leaving a lot of cash on the table.

The question is how can you increase your Adsense revenue without increasing the number of web visitors?

Most webmasters keep their prized web traffic generating systems to themselves or charge an arm and a leg. I am one of the guys in the trenches. Before I share with you the simplest and easiest methods to generate website traffic I will begin with a little background information.

I have several websites and in the past ten years I have worked with gurus that promised to deliver traffic to my sites. In fact I have paid from $200 to over $2,000 for traffic to my sites. I had one person that charged a reasonable fee and my traffic went from 500 visitors to 8,000 visitors. Three years later his fee wasn’t that reasonable, but I decided to go ahead and try another website. After three months and two thousand dollars I saw no results.

As many people know the search engines create algorithms so nobody can beat the system. The gurus figure a way around this and charge lots of money to drive traffic to your site. Then the dance continues and the search engines create new algorithms. Next thing you know you are going back to the guru or searching for someone new.

There are many Black Hat techniques that people use to try and influence Googles ranking of their sites, the simple thing to remember is that THEY DO NOT help your rankings, are simply a waste of your time and sooner or later will lead to a Google ban for your site. Sure there are sites that use these techniques and are getting away with it but they will eventually get penalised as Google always manages to find them eventually.

As I said please avoid using these techniques :

Alt Image Tag Stuffing

This is a way that webmasters try to ‘force fill’ keywords into their website, thus the search engines can see these keywords and their site visitors see no difference at all to layout and an excessive use of certain words.

What happens is that webmasters insert graphic’s that relate to their subject and then add an alt image tag to it. The search engines see this but a visitor will only see it if they hover over the graphic and a pop up will appear.

What you tend to find is that mis-informed webmasters add multiple instances of the keywords that they are targetting with a view to increasing key word density when the search bots visit the page.

Many people fail to realize how they can really make money with any internet business and wonder around online joining the next best craze online. This article hopes to address the key things that one has to do to make money with any internet business and lift your spirits somewhat with a clear roadmap to online success.

Internet mlm business or affiliate programs

When someone first starts out online and has no personal product of your own, the best way to make money online is to choose between an internet mlm business or an affiliate program. The reason for this is that by following an established system, one can save time reinventing the wheel and the sales process. These companies will handle all payments for you and ship the goods out on your behalf. You make money with these programs when someone purchases something from your referral link. The key difference is that an internet mlm business makes you money on a continuing basis so when I make a sale, I make it for life as opposed to an affiliate program which gives me a one time commission. Personally the best bet is to use a combination of both internet mlm programs and affiliate programs to suit the type of website that you ultimately create so as to make more money online.

Website Traffics: 10 Sizzling Hot Secret Phrases To Ignite Your Website Traffics
 by: I-key Benney, CEO

For many months after I put up my new website, mscsrrr.com, my traffic was low and sales almost zero.

Then I began researching the internet for secret strategies that will help fire up my website traffics and sales.

I have the pleasure to offer you these 10 sizzling secret phrases that will ignite your website traffics and sales:

(1) “Bookmark This Web Site Now”

Tell your visitors to bookmark your web site. They may see your web site listed in their bookmarks and visit again. You should also give then a good reason to bookmark your site.

For example tell them you add new content everyday.

2 “Subscribe To Our Free E-zine”

Tell your visitors to subscribe to your e-zine. When they subscribe you’ll capture their e-mail address.

Every time they read your e-zine, it will remind them to return to your site.

3.” Participate On Our Discussion Board”

Ask your visitors to participate on your online discussion board.

Successful online business can’t be led without email marketing. Many people know that it is very important to have a web site but having a web site is only one step in creating successful online presence. You have to stay in touch with your clients and prospects. You need to have a two way communication with your clients and prospects and best way to do this is to have an email newsletter. To send emails to your customer you need the right email marketing software.

Choosing your email marketing software is one of the most important steps you have to take in e-business. What are those necessary steps in choosing email marketing software?

Free or fee-based

The first thing you will have to decide in choosing software for your email campaigns will be whether you want to use free or fee based software. Some people may say: "There is much free software on the Internet. Why would I pay for email marketing software?" This is because some people still don’t have a habit to buy things on the Internet, especially non-tangible items such are software and services. Many people still don’t realize the power of email marketing so they think that can be satisfied with a free service.

Internet Business: 10 Important Creative Ways To Get New Product Ideas
 by: I-key Benney, CEO

Creativity is one of the most important keys to success in any business.

If you want to succeed in any business, you have to be more creative and pragmatic.

Below are a few internet business secrets on how to generate new product ideas:

1. Solve an existing problem for people. There are thousands of problems in the world. Create a product that can provide a solution to one of those problems.

2. Find out what’s the current hot trend. You can find out what the new trends are by watching T.V, reading magazines and surfing the net. Just create a product that’s related to the current hot trend.

3. Improve a product that is already on the market. You see products at home, in ads, at stores etc. Just take a product that’s already out there and improve it.

4. Create a new niche for a current product. You can set yourself apart from your competition by creating a niche. Your product could be faster, bigger, smaller, or quicker than you competitor’s product.

In the first part of this series on ranking at the top of the search engines, we discussed diversifying your Internet marketing efforts. We introduced several methods including RSS feeds, Link Popularity, Article Marketing, Blogs, and physically altering your pages to make them more target-able for select keywords. All of these share the key of great content in order to unlock success.

Think of each method as a vehicle that carries the greatest cargo in the world. That cargo is your business, your product, and the word you want to get out.

Now….

So you’re thinking, “show me how to set up these things and get traffic coming in!” We’ll get to that, but imagine if you go to all the trouble of rewriting ten of your web pages, setting up a blog, writing some articles, buying some text links, syndicating your site over RSS, and you flip the switch and everyone hears you…

But then surprise! Your audience feels like they’re watching an old, dubbed Karate movie… the words come in English three seconds after the guy moves his mouth…in Chinese. Your new parade of eager visitors turns away and never comes back.

One of the reason why the concept of free stuff online works really well has a lot to do with the nature of the internet where people go online to find free information and share music online. Many good internet marketers have learnt that offering free things to their website visitors can help make them more money online and this article highlights three simple strategies that successful internet marketers have used.

Free Ebooks

Giving away a free ebook to visitors to your website can help establish you as an expert and help you increase the number of subscribers to your newsletters. Ebook software today allows the creator of the ebook to get the email address and name of the person reading the ebook and build his mailing list.

Another way people use these free ebooks is to embed their affiliate links and product links into them so that readers of the ebooks will click on them and thus get more website traffic to their websites and make money when these get converted into sales. Other ebooks writers today allow readers to access the first three chapters free so as to whet their appetite and then make the reader pay for the rest of the information.