Website Marketing Resource

Meta tags are an absolute must from a search engine optimisation perspective, there are many mistakes that can be made by not including these or even trying to ’spam’ the SE’s using them so heres a quick summary of the three main ones:

Meta Page Title Tag

The title tag is supported by all search engines and should be considered as the most important element in your optimisation process. Why is this you may ask? Well the page title is the first thing search engine spiders and human visitors will see. Your title appears at the top of the page in the browser and the title also becomes the clickable link in the search engine listings and should therefore be concise, accurate and include your keywords.

Meta Description Tag

The meta description tag is supported by most of the search engines, it is not as important as the Title Tag because the web page viewer will not see it but the description is sometimes used in the search listings under the title tag and as such should be an accurate and keyword driven description of what the page value is. Google usually uses an abstract of the page content and will use the description tag only if it cannot find enough on page content to form a page description.

Recently, I stumbled upon a simple way to hit the target on my Internet marketing strategy for driving potential web traffic to my site. For me, this was an incredible "Ah Ha," because I am not a "techie" and my sales strengths are building relationships and understanding numbers. The Internet by its very nature provides an immediate obstacle to building relationships, but offers opportunities to gather and analyze numbers. And this is where many small businesses and even some larger businesses fail to capitalize upon this potential business strategy in their Internet marketing efforts.

Every day I receive at least one if not several articles about article submission as a marketing strategy to increase web site traffic. And yet, not one of these articles discusses if these articles are meeting the needs of potential readers. One senses that if you write enough articles or white papers (quantity), you will increase your business (quality). This reminds me of the old saying "Build It and They Will Come."

Profitable Content
 by: Syd Johnson

You can create profitable content in 2 hours or less

Everyone knows that the best way to get a high ranking on the search engines is to create a lot of keyword rich content. You can write the articles on your own–in fact, if you write one article per day, you will have over 300 articles by the end of the year.

That’s enough to get your high google page rank because of the sheer volume of pages, and because it is original and not recycled content. The search engines are attracted by the fresh content, and will send over more unique traffic to your website.

More unique visitors will translate in more online sales.

So what are some quick techniques for generating content?

1. Publish your blog to your website.

If you are a regular blogger, use your ftp program to publish the content directly to a page on your site. It’s a really quick way to add pages of extra content for your next search engine update. In addition to your own postings, there are comments from site visitors which help to boost the average page content to anywhere from a few hundred, to a few thousand new words added per day. As long as you have adequate incoming links, the search engines will find you, re-index the site and update accordingly.

When it comes to building and creating profit pulling niche blogs niche sites) Wordpress really shines and really beat Blogger.com heads down.

Wordpress is more than just a blogging software.

In the past when blogging first evolved, marketers did not give it much thought…until they discovered the power of syndication through RSS feeds.

With Rss feeds, they can now reach out to a target markets they normally would not have been able to.

Wordpress has an in-built syndication function, unlike Blogger.com where it still needs some configuration.

In addition, Wordpress has some powerful features that make it a marketer’s dream tool:

(a) Automatic Pinging

Wordpress will automatically ping the blog directories listed each time you publish a post.

http://www.wordpressvideos.com

(b) Categories

It might not seem like a big deal, but when you realize that you can name the category using keywords you want to target, then BAM!

It hits you like a rock. You can have multiple categories named using keywords you want to target, and write your post under that category. With proper planning and carefully spreading the same keyword in your post, you can achieve higher Search Engine rankings easily.

MLM has been around way before the Internet. It is a few steps above a chain letter. Well, maybe more then a few steps. MLM has paved the way for people to have their own business. It can start out as side money and flourish into a very profitable business.

Now, you are probably saying to yourself "Joe, what do you know about MLM?" Well, folks in the early days I did MLM. Yes, I am a not proud of it. Not because it’s MLM but, because I wasn’t any good at it. Thank goodness though. I may not have found my calling in SEO if I did. What I am trying to say is…MLM is hard. Nowadays, they try to make it easier by offering you a cookie cutter site. What? A cookie cutter site? Isn’t that bad SEO? YES! MLM in their attempt to help their down-line are actually making it harder. You want to spend more time promoting your site by:

Writing content
Testimonials
Recommendations
Providing tips about the items or products
..and so on.

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.

The theories concerning eMarketing have not been unified yet, due to a large diversity in specialists’ opinions. Still, one of the aspects that is established and has ceased being discussed in contradictory, is the fact that electronic marketing first appeared under the form of various techniques used by companies distributing their products through online channels (Internet ? based). That happened back in the pioneering age before 1995. These companies that opened the road were called “e-tailers”, as opposed to the traditional retailers (also known as “brick-and-mortar” retailers). During their limited life, these electronic retailers began to develop and frenetically introduced new marketing techniques based on the support offered by the internet.

The online technologies mentioned above developed in the context created by the e-tailers, they are widely used these days by B2C and B2B organizations. In other words, they evolved towards what we call now eMarketing (you can also spell it e-Marketing if you wish, the “e-” stands in both cases for “electronic”).

Would You Let A Dog Or A Butler Market Your Website?
 by: Michael Cheney

The latest news to hit the Internet’s ‘water fountain’ is that Lycos and Ask Jeeves are to begin their own SEO services..

Search engine optimisation (or SEO) is any practice related to the end goal of improving your website’s positioning in the search engines.

The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.

The Ever-Changing Internet Landscape

During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term “seo” on Google returns nearly 20 million results!

Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills ‘under one roof’ to be able to achieve great results on the graphic design, technical construction AND marketing of their website.

This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.

Effective Keyword Optimization and Analysis Techniques
 by: Thomson Joseph

Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.

Effective use of keywords optimization and Phrases on your website

Key to successful web optimization begins with effective use of keywords selection and placement. When researching keywords to use on our website we need to understand how customers really search. As web visitors get more and more internet savvy, they have started searching for two or three words phrases instead of a single word. As study suggest people are using more than a keyword for searching on the net.

By fine-tuning your keyword selection, you’re targeting traffic that is looking for your particular web page. You’ll stand a much greater chance at getting top rankings under the particular keyword phrase. Once you’ve achieved this, move on and look for another competitive keyword phrase. This will get leads for your website.

Ask your customers for advice what they think when surf the net. As a family member, a close friend, or your next door neighbor how he or she might try to find your site on the web. Get different opinions.

The Why

But what is the reality of reaching a number 1 position on any of the big three search engines ? Google, Yahoo, and MSN ? and staying there? Somewhere between a remote possibility to impossible.

Why? Because there are well over 16 million websites battling for the number 1 position on "any" given day. Talk about too much competition for one, unique goal. You’d have more luck betting on the lottery, a game of blackjack, or a horse race.

It’s true, my opinion runs against the tide of SEO advocates ? but let your own experience speak for itself. Are you number one on any of the big three? Do you understand the Google sandbox? Most people don’t. It is absolutely a waste of your online time to get caught up in this mania when there are sane alternatives available.

"So Gary, what’s the solution"? I am glad you asked. Let’s take a look at some "realistic" and doable activities that will bring you increased web traffic.

The How

You can…

1) Develop or buy a valuable, high demand product to sell (Ex: Microsoft Windows software)

Yahoo! manages to utilize its huge network of websites and portals to provide Yahoo! Search Marketing services which provides you an opportunity to advertise your business in a number of methods. The methods are sub-divided in the following categories:

Sponsored Search: Display your ad prominently in leading search engines such as Yahoo!, MSN, Altavista, CNN and Infospace

Product Submit: Get your product listed in Yahoo! Shopping and Yahoo! Buyers Guide and be found by millions of users

Travel Submit: Get your travel product or service listed in Travel Deals marketplace or Travel Deals listings and allow easy access of information to potential travelers

Directory Submit: Powered by the powerful Yahoo! Search, submit your business information in Yahoo! Directory.

Each category is defined to meet the requirement of a certain type of advertiser and you would need to first decide your category before proceeding further. Once you have decided which category suits your requirements best, you can proceed to set up your marketing campaign at Yahoo!.