Website Marketing Resource

OK, so you’re making some sales, either of your own products, or through affiliate sales. What you may not know is that you’ve got a virtual gold mine in your possession, and all you have to do is follow a few simple steps to turn these one-time sales into lifetime customers, and to potentially create more and more customers simultaneously.

Here are ten simple ways.

1. Consistently give your customers plenty of quality, information-rich content, thereby earning their trust, and creating a dependency for what you have to offer.

2. Write 600-800 word reviews of products for your newsletter that you can earn affiliate commission from. Only endorse products that you would buy, or have already bought.

3. Sell visitors on subscribing to your newsletter, and then sell them products once they are subscribed. You can use a sequential autoresponder to achieve this objective.

4. Under-promise and over-deliver. Always give your customer at least thirty percent more than they paid for. Do this and they will have little reservation when it comes to buying more of your products.

5. Whet their appetite with articles and free special reports first, and sell your products second. Leave them wanting more, and your conversion rate should go up considerably.

5 Totally Free Website Marketing Tools
 by: Michael Cheney

I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours

This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them as well (you didn’t hear me say ‘competitors’ did you?).

Download it, install it, run it. Simple.

http://www.cleverstat.com/google-monitor-query.htm

Free Tool No. 2 - How To Check For Broken Links

One of the things that can really annoy visitors to your website is if you have links that simply do not work. Well worry no longer! You can now insert the web address of the page you want to check and this brilliant little tool will run off and check every link on your page to make sure that it works okay - how cool is that?!

http://www.siteowner.com/badlinks.cfm

Free Tool No. 3 - How To Check The Speed Of Your Homepage

Lets get things straight. SEO is a very competitive market. If you have the time to promote your site and have the energy to work hard to get a good PR then this is for you. I have read many books on SEO and tried to get the best tactics to use. If you have already built a website there are two things you need to do. First is ON PAGE optimizing and the second is OFF Page optimizing. On page is basically getting your meta tags and description tags similar to the pages that you have built. One key thing to remember is try to use tags with the keywords in your content. For example: if you have keywords like "SEO consultant" in you content you should bold it and put alt tags around it. Try to do this to each keyword per paragraph, don’t over do it then google will think you’re a spammer. Build pages according to you keywords and description tags.

The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It’s far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising.

When done correctly, email marketing can be an extremely powerful and effective marketing technique. It’s a medium that allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. It is for this reason that one must make sure they send only permission-based email communications to their subscribers.

The subject of referral traffic may be a bit elementary to many folks who have been networking for a while. However, a few recent discussions with new marketers have led me to the conclusion that a brief commentary on the subject might be well received.

Referral traffic is web traffic you receive when you refer other people to the viral traffic programs (traffic exchanges, ad replicators, and similar systems) you are a member of. For the sake of simplicity, I will use traffic exchanges as my primary example in this article.

While there are a few exceptions, the huge majority of exchanges operate a referral traffic system. When you register a new account with a traffic exchange, you will be given a special affiliate URL for the purpose of building your downline in that program. Many exchanges will award you with an instant bonus of free traffic credits each time you refer a new member, and nearly all exchanges grant you an amount of referral traffic that is equal to a percentage of the traffic your downline generates while they surf.

There seems to be a huge craze lately with everyone trying to blog and ping to get their websites indexed into the search engines. Although this can be a great tool, all marketers should first understand exactly what they’re getting themselves into before starting.

This article is to serve as a beginners guide to getting started with blogging and pinging.

1. What is a blog?

A “blog” is short for “web log.” A web log is an online diary or journal. The main aspect blog is that it is frequently updated - at least once a week, sometimes every day or even more.

Since blogs are regularly updated, they tend to carry more value than regular static HTML pages (in some cases).

2. What is a ping?

A ping is a program that sends out a brief request for a response from another computer or server. When you ping on the Internet, you send out a program to see if a remote server is responding.

3. How do bloggers use pings?

Two main reasons to use pings with blogs: First and foremost is to let the search engines know that you have updated your website so they can send their spiders.

Creating a lucrative online business is not an easy task. Ask any successful web entrepreneur, and chances are you will receive the same response. While some only intend to use the profits from their Internet ventures to supplement a current income, others aspire to eventually produce a full-time cash flow. Although those striving for a full income through an online business do have quite a tedious road ahead, it can be accomplished. With research, time, and patience, your business can prosper and produce the returns you are aiming for.

When it comes to the online business, there is always something new, a fresh source of information, that can enhance and lift your sales. Research can be a key factor in discovering what works and what does not in the Internet business world. Numerous books and manuals are available to demonstrate how to market your online business. Several of these manuals can now be downloaded through the Internet, some free and others for a small fee. Although you cannot read everything related to Internet marketing, every single detail you comprehend and each fact you absorb can be used for the improvement of your business. Just one tiny change can make a huge difference.

The Changing Face of Search Engine Optimization
 by: Bobby Heard

With the ever evolving internet market for just about anything you can imagine and Google’s index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index.

The word ‘related’ plays a much bigger part in SEO today than it ever has in the past. Instead of targeting an exact keyword phrase, it now makes a lot more sense to keep your site within context and to have related words to your keywords, compared to having density of one keyword phrase. Linking has also turned into a frenzy for relevancy. Unrelated links seem to no longer carry much weight at all. The theme through all of Google’s recent changes seems to come down to one cliché: quality over quantity.

Do you realize that if you manage your website, SEO tools, and pay-per-click tools, you can literally have as many leads as you want from your website? I assume that a website should convert approximately 5% of the viewers to doers, taking some kind of action that you want them to take. So, all we have to do is make sure the website does convert viewers to doers, and then we make sure we’ve got the right amount of traffic arriving at the website. All quite manageable. Today, we’re mainly talking about how to get the traffic to your website through Search Engine Optimization, SEO.

Here is a list of the best tools I’ve found to do SEO and a quick review of some of the top issues for SEO. Most of these tools are either free, or can be tried for free before buying

Most search engines are looking at your site to find relevant search words. How relevant determines your eventual search engine position.

How do they determine relevancy? Although every search engine has slightly different rules, here are some of the key ideas. Keep in mind, they could change tomorrow. Search engines are continually changing because just as soon as they determine how to find the relevant search words on your site, someone finds a way around their rules. Then search engines change the rules again.

We read about how to develop a Google AdWord campaign, but where do these ads get featured? To think that the advertisements feature only on Google depending on the keywords searched by users is not true as that isis only part of the ad exposure. Google AdSense can be considered the other half of AdWords. AdSense allows website owners to feature relevant Google ads on their website which matches user profile with the profile requirement of each ad and also allows website owners to EARN revenue via the traffic generated by website.

So if you have a website which attracts decent number of hits every month, Google AdSense is probably a good revenue generation model for you and the below mentioned benefits should be effective to get you convinced:

Add a revenue stream to your business:

Google AdSense provides an added revenue stream to your business which is very easy to set up and has a robust backend application which delivers the most relevant ads to the most relevant target group.

Set up procedure is very simple: