Website Marketing Resource

Good thing in emarketing business today is that many people use email marketing as an item in their promotional activities. Many companies publish a company email newsletter in order to stay in touch with their clients and prospects and some other people only advertise in other email newsletters. Everyone have one thing in common ? they want that their email newsletters open as many people as possible. In other words to have a good open ratio?

So what is an open ratio? Open ratio represents the number or percentage of people who actually opened your email newsletters. Yes, you are right. Not everyone will open your email newsletter. In fact, it is often the case that the majority of your subscribers won’t open your email newsletter. Sad bad true. If your newsletter has 10,000 subscribers and 4000 subscribers opened your email it means that your open ratio is 40%. This is, by the way, good open ratio according to recent email marketing statistics that show that average open ratio in B2C (Business To Consumer) email newsletter is around 20% and that open ratio is higher (more than 30%) in B2B (Business To Business) email newsletters.

Perhaps the most important component in turning visitors to your web site into customers is email marketing. Make no mistake. If you do not have an effective email marketing campaign you may be losing up to 95% of your potential customers.

Your web site should have a method of capturing email addresses such as an opt-in form. How do you get visitors to send you their email address? By giving them something of value in return. For example on my web site, kdaviesnz.com, I give away a short report about how a particular web site averages $27,000USD in revenue per month with only around 100 visitors a day.

When creating your email marketing campaign remember the most important thing is to build a relationship. Your goal may be to make a sale but people are more likely to buy from you if there is a relationship there. This is because you’ve given them a chance to know and create you.

Don’t go for the sell right away. It usually takes at least seven emails before someone is ready to buy. Instead, take the time to build the relationship. If you go for the sell too soon you will lose your potential customer. Get your prospects a chance to like and trust you.

Just in case you don’t know, your ‘LIST’ ? is you list of optin subscribers who have taken the time and effort to personally subscribe to your newsletter or ezine???..

Treat them like GOLD!

However, after nearly 7 years online, seeing quite a few classic examples of how to use, abuse and lose your list (including one or two made by myself) ? and of course, the mega-hype (and well deserved it is) about the rock-solid, vital importance of your list?? people still mess things up??..

Here are my Top Ten ways to avoid getting things Soooooo wrong?.

1. Backup your list of subscribers regularly. Don’t expect your web-host to do this for you, or to be reliable. If the server crashes, is hacked, infiltrated with a virus, blows-up?? your list could be gone forever. I personally lost 12,000 subscribers because one host I used simply closed down without notice.

2. If you spend half your time building up genuine optin subscribers, only to be tempted into buying a ‘ready-made’ list in order to boost your numbers?? watch out! Unless you are paying Top-Dollar per subscriber name on one of these lists, the chances are the list is useless, worthless and has been harvested by a spammer. This will result in spam complaints, and have you closed down.

It’s unbelievable….that many people do not know, that an automatic responder in your first few months of promoting your service, product or opportunity, is the most important tool in your box!

So, you have just joined your new business or taken on a new product that you would like to make you a few dollars or a lot of dollars on the net, first thing you must do is get yourself an automatic responder.

You can get them free from lots of places on the net if cash is tight, but remember if it’s free then there will be a down side, like their ads on your mail to your subscribers so think carefully on what you decide,choosing your automatic responder will probably be the single most important decision you will make!

Right, you have an automatic responder. let’s get started.

You need to pre-load your automatic responder with informative articles related to your business this will give you credibility with your readership, write some of your own it’s not that difficult once you get started.

Having been connected to the “net” now for about eight years I can’t help but notice the amount of deception that goes on. And it seems to be getting worse. It has got to the point where almost everything you read has to be viewed with a healthy degree of suspicion.

The general consensus of opinion is that most people are pretty cheesed off with what they find out there in cyber space. Ask anybody. They will all tell you the same things.

Internet marketers have a lot to answer for but so too do ordinary people. It is so easy to hide behind a facade of words that promise the world but deliver nothing. We have all heard of “chat room love affairs” where both sides make statements that are far less than honest. When the two participants eventually meet “in person” both are disappointed. The suave lawyer who says he is always mistaken for Brad Pitt turns out to be a fat, unemployed bum and the Brittney Spears look alike proves to be fifty pounds heavier, middle aged and has half a dozen kids from failed relationships.

We’ve all heard those who have Internet business-success stories proclaim, “Nothing will make you as much money as building a responsive list!” The trouble is, most people won’t let you in on their secrets for building these goldmines. In reality, it isn’t all that hard to do.

I’ll be the first to break the silence. Below you’ll find the proven techniques you need for building a responsive list. In step-by-step format, you’ll see exactly what actions to take - and in which order - to develop a subscriber base you can generate revenue from for years to come!

STEP ONE - Find Out What Your Subscribers Want

One of the biggest mistakes I see people make when trying to build a list is to not understand their subscribers. Once you’ve decided what topic your newsletter will revolve around, take time to interact with your prospective subscribers.

Ask them what they want to read about. Find out where they are struggling. Research their needs diligently. This is the only way you’ll be sure to provide what your subscribers really want.

The internet seems to be full of hyped up business opportunities. What evidence there is to support the feasibility of a business opportunity is often anecdotal ? or we may be asked to take the word of a well known internet guru when he tells us that this is the "next big thing". Sometimes he/she will be right of course (that’s how they get to be gurus).

And make no mistake about it ? we are equally to blame for this hyped up culture. Let’s face it, it’s so much easier to read or listen to a well presented collection of projected possibilities than it is to do even a little spade work and unearth a few hard facts.

In the first place, we can all be a little lazy. In the second place, it’s nice to close our eyes and dream of the ongoing passive income ? such a nice visual picture isn’t it?

And finally, hard facts can be a little bit difficult to come by. Sometimes for genuine reasons ? startups often don’t have much more than the reputation of the key players and a business plan ? and sometimes for more worrying reasons.

As an Online Home Based busy owner you will reach a point where all those free E-Mail Accounts just don’t work anymore. It is possible to get Unlimited E-Mail Accounts for Pennies a Day just follow these 3 Simple Tips

1. Register a Domain Name

You can use any Registrar you like For a list of accredited Registrars you may want to visit Internic http://www.internic.net/regist.html. Godaddy has a Reputation of being a low Cost high Quality Registrar

2. Find A Web Host

You need to be very careful about which Web Host you pick. It is possible to get a Reliable Web host for about $5 a year. Go to http://www.findmyhosting.com/ and do a search on Web Hosts for under $5 a Month with unlimited E-Mail Accounts and you will be shocked How Many Hosts for $5 a Year or Less you can Find. Be sure and read the user Ratings as well as the Downtime Reports for the Web Hosts. You want one with favorable user comments and very little downtime.

A Note about low Cost Web Host’s. Do not use a Low Cost Web Host to set up a Massive Web Site. They just won’t give you enough Bandwidth or Disk Space. Only use a Low Cost host for small Web sites and/or E-Mail Accounts.

With all the negative Publicity that S.pam is Getting, Permission Based E-mail Marketing is frequently too often overlooked as the Misunderstood step Child of Internet Marketing. Unfortunately Many people confuse Permission Based Opt-In E-Mail Marketing with that Ugly 4 Letter S-Word S.Pam.

Permission Based E-Mail Marketing is Sending E-Mails to People who have agreed to receive them. Many Top Internet Marketers go to great lengths to build an Opt-In Mail List. Creating an Opt-In List is fairly easy. If you know the Right Steps

Do you know how to feed it, so that it helps you to earn the money you deserve! Building your own profit pulling list is EASY when you know how!

One common misconception about having a mailing list of your own is that it has to be very large before you can make any money with it.

Nothing could be further from the truth!

Your list members could almost be regarded as a friend, this may sound hard to believe, and it probably is to a degree, as you can’t get to know all off your list members on a personal basis. BUT, you can come across in your email messages as a warm sincere person, with an important message about a product recommendation, be it either a physical, or a digital download product.

You can deliver your message to your list in the same personable way as you would to a close friend.

If you tell your friend about a wonderful widget that you’ve just discovered, and suggest, “You should really use this widget, because it saves you time, money” etc. don’t you think that your friend would go out and buy the widget.