Website Marketing Resource

There is no doubting the success of Google’s Adsense program. Even Yahoo! and Kanoodle have joined in on the game, offering to join publishers with advertisers. Given the right circumstances, its a win / win situation for both.

There have been many sites that promote Top Paying Keywords and how if you add these keywords you can instantly improve your Adsense revenue. However, if you really want to see a dramatic increase in pay per clicks, you need to ensure 2 very important areas are addressed. They seem very obvious, but many site owners miss the opportunity to attract higher paying ads simply because they ignore these two areas.

Optimization

Many “would be” web designers decide to build a site around the highest paying keywords, yet, forget to optimize their site around a specific keyword. Instead, they forget the basics of how to properly create a title tag, page description, keyword density and having clean search engine spider friendly code. Remember, it’s the source code that the Adsense and Kanoodle programs are using to decide what ads will appear. If your top 2 keywords are “insurance” and “downloads”, you may find that you end up with ads regarding “insurance downloads” which of course will not pay much.

Do you know what is the most important question among most internet marketers specially newbie’s. It’s “How to get highly targeted visitors to there site?” Believe me, I know it because I received this question from my subscribers almost daily.

Well, earlier when I started my internet business I also faced this problem. I tried safe-lists, I bought so called guaranteed visitors, even I blast my ad to 10 million (Yes, you are right. It’s 10 million) sites but couldn’t make a single sale.

Than I changed my strategies and get this problem solved by finding a right solution, and that is “Pay Per Click Advertising”. Pay Per Click Advertising is a great solution for traffic worries which directs a highly targeted traffic to my site. Yesterday only I got around 280 visitors and I made 24 sales.

Pay-Per-Click is a simple type of paid advertising that most search engines, including some of the largest ones, now offer. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. There is the added bonus that when a per-click site sends your website traffic, your site often appears in the results of other prevalent search engines.

Clickbank has been around for years and has earned an excellent reputation online. They make it easy for anyone to be able to take credit card payments from their websites without the hassle of obtaining a merchant account. It also has a built in affiliate program. For their trouble they take a small percentage of each transaction plus a 1.00 service fee.

The problem with Clickbank is they’re lacking in the “user interface” department. They have a simple log in that will show you your sales but as far as powerful options to analyze and manipulate your data, they have none.

Lucky for you other software developers have stepped up to the plate and come up with some pretty cool options to enhance your life as an online Clickbank merchant.

1) CBExtract: http://CBExtract.com

A powerful piece of software that gives you several ways to manage and manipulate your sales data. You can analyze sales trends for a specific time period, details of profits for the fiscal year, even send an email to all of your clients. CBExtract can manage multiple Clickbank accounts and even shows you who your top affiliates are.

2) ClickSalez: http://Clicksalez.com

Many people decide to spend a lot of money putting their advert all over the internet in the hopes that their web traffic will sky-rocket. Most people end up disappointed. This is usually due to the fact that their ad is just not appealing enough to a scrolling browser. The key to creating an advert which is constantly clicked on can be found by fulfilling these 4 criteria:

• Getting the reader’s attention
• Getting the interest of the reader
• Sparking desire within the reader
• Getting the reader to take action

Getting the reader’s attention

This is often the hardest part. Increase the chance of getting a reader’s attention by having a large headline, which is short and to the point. Make it simple so that the reader knows exactly what he or she is looking at and make it sound exciting. Arousing excitement in a reader will encourage them to read further into your ad. Your headline should use very positive, catchy words too. Words such as ‘profits, breakthrough, discover, guaranteed and exclusive’ all sound attractive to a reader. Apart from the headline, make sure your ad is well formatted and is spread out, with not too much information crammed into a small space. If you can, try to use a unique font which will stand out because you have to bear in mind that your ad may not be the only one on the same page. A unique font will get readers’ attention over other ads.

The cycle of affiliate programs and money making ventures goes something like this:

John Doe makes niched website.

John Doe inserts affiliate links.

John Doe waits a week, gets no sales, he soon realizes that he has little to no visitors!

John Doe doesn’t have time to build traffic the SEO way, and decides to start with some PPC campaigns.

John Doe decides to use Overture, and spends almost a 1.07 a click for “blue widgets”.

Spending over 22$ his first day, he recieves 20 clicks, no sales, and wants to quit his website permanently.

DON’T GIVE UP YET!

Don’t be another John Doe. John’s main mistake was that he didn’t go into his campaign with a plan. He just slapped some bids on his most important keywords and watched his money fly out the window.

1. Determine your keywords. Programs like WordTracker are good for this, as well as the even more free Overture.com tools. Rather than focusing on paying big for the most clicked on keywords, try to get positions 1 - 5 on many smaller, more targeted keywords. Rather than drop 2$ on “blue widgets”, you’d be better off spending .35 on “Buy Blue WIdgets”, or “Cheap Blue Widgets”. Sometimes you simply have to outsmart and outwit the competition.

The Mechanism
First a brief glossary of terms:
Adwords: The program advertisers use to make their adverts.
Adsense: The program Website owners use to display the adverts
CTR: Click Through Rate (the number of page impressions the number of clicks on a advert)

The most effective methods of advertising on the internet are Google’s Adwords program and Overture which is now officially called Yahoo Search Marketing but still universally known as Overture. This method of advertising is called Pay per Click or PPC. The concept is incredibly simple; Google and Yahoo provide listings on a Per bid basis. You bid a certain amount of money for your specific keywords when someone types in a keyword and you have the highest bid then your advert shows up. On Google the adverts show up in the Adwords column on the right hand side of the page whilst Yahoo shows them as sponsored links at the top of the page. If someone then clicks on your advert, they arrive at your web site and you are charged the amount you bid. So, for example if you bid $.10 per click on ‘widgets’, and that’s the highest bid, you’ll show up at the top if It’s the second highest bid you’ll show up second etc. If 100 people click on your advert, then the search engine or PPC service will charge you $10.00.

Earning more revenue from your website is the goal of most webmasters. However, this is time consuming and with so many things to do options are what you need.

There are so many great ways to increase your sites revenue. To name a few: Adsense, Adbrite and BlogAds. These sites all provide third party sponsored link programs. You run the ads, people click and you get paid. Seems simple right? Now it’s time to get creative and make even more money while offering a great service.

Rather than creating daily articles so your site has enough pages and content find yourself a feed to automatically generate page content for you.

Lets say your website is only 10 pages and you don’t have the time to create more pages to expand your site. There is a creative soluation. First, you need to locate a content feed so you have enough pages on your site. Next, you need to find a third party sponsored link site who will deliver text or banner ads.

If you are still with me you will have two snippets of code provided by two services: a content service and a sponsored link service. Two services working together to make your site money.

Many online ad programs, including AdSense, will sometimes show default ads, or public service announcement (PSA) ads, when they have no paying ads to show. This can happen for many reasons, especially when their spiders crawl your pages for content.

What many webmasters do not realize, however, is that you can easily replace those unpaid ads and earn bonus revenue from your website. All you need to do is make a simple change to your ad codes.

In the case of Google’s AdSense program, this is done by adding an alternate URL to your code. Using their online wizard, you simply add an alternate URL to your code, then copy and paste the new code into your pages.

You can view a sample of an AdSense alternate URL integration process here: http://www.alternateurl.com/demo

Once you have made the change to your ad codes, you will show an alternate ad in place of the PSA ad that would normally have appeared. Alternatively, you may also select to show a simple background color in place of your PSA ads, but be aware that won’t earn you a dime and it can look strange to display a blank space on your pages, whatever the color.

“I don’t need the Internet to advertise - I’m a local business!”

Okay…

If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?

I hope you would spend that money again and again!

Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses:

An internet presence announces your business to the world.

When you are online, you have little control about where traffic is coming to you from (if you are not actively driving traffic that is), but what if you could make sure that people who lived in your area, who buy your goods and would make ideal customers could be targeted!

Google Adwords can help you target local people, not people from New Zealand if you live in the UK - but people close to you.

Pinpoint geographic targeting of prospects is an optimum use of your local business advertising budget.

Is it 100% foolproof?

Alas no, but it’s a good start.

The pay per click (PPC) search engines have created a new way for websites to advertise and increase traffic to their sites and it is very affordable. There are a variety of things about PPC search engines you should know so read the following suggestions and educate yourself on PPC advertising. Once you know how pay per click advertising works, you will be able to utilize this affordable advertising tool to increase your website traffic.

Tip #1 - PPC Search Engines

Also known as pay per click, these networks allow websites to place ads on their search pages targeting a particular keyword or keyword phrase. The website owner does not have to pay for the advertising unless a visitor actually clicks on the ad and is taken to their web page. Because of this, these search engines and advertisements are known as pay per click because you only pay when someone clicks on the ad.

Tip #2 - Bidding for Advertisements