Website Marketing Resource

Determining the Value of Links from Link Renting
 by: Aaron Wall

What is Link Renting?

Link renting is a means to ‘rent’ the popularity and traffic flow of another site - you pay a monthly fee in return for a text link pointing to your site. In doing so, you can directly and indirectly drive more targeted traffic toward your website.

Many industries such as travel, pharmacy, pornography, and gaming have search results which are hyper competitive and require heavy advertising or aggressive SEO techniques. Some niche websites may see an even greater ROI on smart link rentals since many of their competitors may not include link renting in their online marketing budgets.

Some rented links provide great value in direct targeted traffic, whereas some other links provide greater value from the effect they have on search relevancy.

Most links are rented on a monthly basis with an option to renew at the end of the month. Some link prices can be as low as a few dollars a month whereas some can cost thousands per month.

How To Get Higher Ranking Through Website Promotion And Website Optimization?
 by: Thomson Joseph

Recent studies suggest that more than 85% of website visitors to any website come from searches done with search engines. If this is to be believed the study suggests getting top placement on search engines is the key to bring quality traffic to your website.

I have few tips how to optimize your website for a better search engine placement .

Search engine friendly website optimization : There are thousands of search engines out there on the web 90 percent of the web traffic comes through these three search engines, Google, Yahoo, and MSN so your website promotion should be focusing on these three search engines. Top search engine placement allows you to target and attract potential buyers and sellers through the Internet and generate qualified leads

Website promotion should targeting you business audience: Do research and figure out what are the closest keywords and phrases your prospective customers would be searching for. This keyword optimization should be related to your business, local area and most common keywords.

5 Totally Free Website Marketing Tools
 by: Michael Cheney

I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

Free Tool No. 1 - How To Keep Track Of Your Google Rank Without Wasting Hours

This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them as well (you didn’t hear me say ‘competitors’ did you?).

Download it, install it, run it. Simple.

http://www.cleverstat.com/google-monitor-query.htm

Free Tool No. 2 - How To Check For Broken Links

One of the things that can really annoy visitors to your website is if you have links that simply do not work. Well worry no longer! You can now insert the web address of the page you want to check and this brilliant little tool will run off and check every link on your page to make sure that it works okay - how cool is that?!

http://www.siteowner.com/badlinks.cfm

Free Tool No. 3 - How To Check The Speed Of Your Homepage

The Changing Face of Search Engine Optimization
 by: Bobby Heard

With the ever evolving internet market for just about anything you can imagine and Google’s index growing to almost 9 billion pages, and counting, there is little dispute amongst search engine optimizers that our job is getting much harder. From linking to articles, and density to ontology, our industry changes as fast as any other. The search engines, especially Google, seem to be on a daily diet of change and their algorithm seems to be growing at the rate of their index.

The word ‘related’ plays a much bigger part in SEO today than it ever has in the past. Instead of targeting an exact keyword phrase, it now makes a lot more sense to keep your site within context and to have related words to your keywords, compared to having density of one keyword phrase. Linking has also turned into a frenzy for relevancy. Unrelated links seem to no longer carry much weight at all. The theme through all of Google’s recent changes seems to come down to one cliché: quality over quantity.

5 Simple Steps to Great Search Engine Rankings
 by: Jason A. Martin

Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.

Primer

Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on the most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, “coffee cups” would be the likely choice for the theme. However, if the theme is too general then you should work to compact it as there will be far too many results in the search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of the various possible themes would then be “American coffee cups” and “patriotic coffee cups”. To determine if a theme might be too broad, search for the theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.

Keep Your Web Site Content Relevant
 by: John Metzler

Visitors and search engines love content-rich web sites, but just having a lot of content on your web site is not enough. It all has to be relevant to a main topic with each page or section of the web site having a specific theme (And yes, this includes any resource or links pages the site may have). Each page should have its own topic and content should not stray to a different topic.

If you are promoting your graphic design business and have a page on business card design, stay on the topic and refrain from using a page title such as “Graphic Design company in Vancouver, Canada - business cards, logos, letterheads”. Your want the business card design to be the most important key phrase.

There are two main reasons for content relevancy. The first is so that visitors have an easy time understanding the flow of your web site. Visitors who have to search through multiple pages to find the information they’re looking for won’t be visitors much longer. The average web site user takes about three seconds to decide whether or not stay on a site. A clear idea of what your site is about should be apparent immediately, followed by easy navigation to other pages that display further topics in more detail.

SEO India: Tips & Techniques by Ravz
 by: Ravz Dubz

SEO is all about “Individualism”

According to me SEO is not only getting rank for keywords (Of course that is the primary objective) but apart from ranking your objective should be “Conversion” getting “Sales” (No matter if its personal site or clients site)

SEO Steps:

1. Understanding Business.
   • What is your business all about
   • How is it going to Operate.
   • Target audience (Global/Local)
   • Opportunity
   • Competitor study operating in same business.
   • “Core competence”
2. Target Keywords.
   • Getting a good list of keywords. (More keywords maximum number of ppl can be targeted)
   • This is something that will directly reflect your efforts (targeting wrong keyword will get all your efforts in vain)
3. WEB Designing.
   • Navigation
   • Page size
   • looks n feel
   • inter linking
   • HTML Code validation*
4. Meta tags & Content
   • Title
   • Description
   • Keywords
   • Content

   *This is something all seo do in their style, some do not emphasis more on 1st point (according to me which is very important) & shoot up with 3rd step then 2nd & 4th.

Search Engine Secrets
 by: Syd Johnson

1. Search engines read your pages from the top down.

So, you want to use your critical keywords at least once in the first paragraph on each web page. Then you can use it once in each paragraph after that and in the last line. Use the search engine keywords in your page title and in the name of your page if possible. All of this coordination will result in a much higher placement on Google, Yahoo and many other search engines.

2. Write shorter articles

The top search engines experts believe that google gives much more weight to relatively smaller pages. The theory behind this is that web surfers have such a short attention span that thesis length pages will be ignored; therefore, they are not useful in search engine results.

A good guide for online articles is 300 to 600 words. Typically, you don’t want to go under 200 because the information would probably be discarded as too short to adequately explain any topic in detail.

3. Original content works best

Profitable Content
 by: Syd Johnson

You can create profitable content in 2 hours or less

Everyone knows that the best way to get a high ranking on the search engines is to create a lot of keyword rich content. You can write the articles on your own–in fact, if you write one article per day, you will have over 300 articles by the end of the year.

That’s enough to get your high google page rank because of the sheer volume of pages, and because it is original and not recycled content. The search engines are attracted by the fresh content, and will send over more unique traffic to your website.

More unique visitors will translate in more online sales.

So what are some quick techniques for generating content?

1. Publish your blog to your website.

If you are a regular blogger, use your ftp program to publish the content directly to a page on your site. It’s a really quick way to add pages of extra content for your next search engine update. In addition to your own postings, there are comments from site visitors which help to boost the average page content to anywhere from a few hundred, to a few thousand new words added per day. As long as you have adequate incoming links, the search engines will find you, re-index the site and update accordingly.

Would You Let A Dog Or A Butler Market Your Website?
 by: Michael Cheney

The latest news to hit the Internet’s ‘water fountain’ is that Lycos and Ask Jeeves are to begin their own SEO services..

Search engine optimisation (or SEO) is any practice related to the end goal of improving your website’s positioning in the search engines.

The brief history of SEO is that it first started out solely as the remit of the developers themselves. This was back in the day when one person designed, built, maintained, hosted and marketed a website.

The Ever-Changing Internet Landscape

During the past few years, however, the entire Internet industry has divided up into a myriad divisions to such an extent that SEO is now a booming sector in its own right. Entering the term “seo” on Google returns nearly 20 million results!

Now businesses recognise that it is no longer possible to expect one individual or company to possess all the necessary skills ‘under one roof’ to be able to achieve great results on the graphic design, technical construction AND marketing of their website.

This has led to the trend of bringing in specialist search engine marketing consultants or companies to assist.