Website Marketing Resource

Effective Keyword Optimization and Analysis Techniques
 by: Thomson Joseph

Keyword optimization involves vital keyword selection and placement strategy depends on successfully identifying your industry related important keywords and then where you can place those keyword for maximum effectiveness.

Effective use of keywords optimization and Phrases on your website

Key to successful web optimization begins with effective use of keywords selection and placement. When researching keywords to use on our website we need to understand how customers really search. As web visitors get more and more internet savvy, they have started searching for two or three words phrases instead of a single word. As study suggest people are using more than a keyword for searching on the net.

By fine-tuning your keyword selection, you’re targeting traffic that is looking for your particular web page. You’ll stand a much greater chance at getting top rankings under the particular keyword phrase. Once you’ve achieved this, move on and look for another competitive keyword phrase. This will get leads for your website.

Ask your customers for advice what they think when surf the net. As a family member, a close friend, or your next door neighbor how he or she might try to find your site on the web. Get different opinions.

Ezine Publishers, Don’t Be Long-Sighted!
 by: Mike Beatham

Dear E-Publisher/marketer,

I want you to think about the following:

• How valuable has your email list been to you in the past year?
• What are you trying to achieve with your ezine(s)?
• Which products will REALLY help you expand your opportunities and sales?

They sound so obvious when they are highlighted like this, but many ezine publishers and marketers get caught up in areas that really aren’t helping their business - free traffic from un-targeted sources, banner submitters that may as well scrawl “clicking this link will give your PC a virus” on your ad, and other useless promises that annoy and disappoint us all.

This is all about back-to-basics thinking. There is a time to be clever, and a time to be smart.

If you have been disappointed with your ezine’s performance over the past year, it’s probably not your fault - you may have a huge list and you may have great products. But whatever your performance, I guarantee you are still spending too much time, and too much money. All you want is one resource with 10 simple products, any of which will be the 1st - 10th best investment you could possibly make out of thousands.

Link Exchanging Basics
 by: Mjmls

When it comes to Website promotion, gaining quality links is important. However, many people have a different idea of what defines a Quality link. Here I have listed the link considerations used by Mjmls.com when a suggestion is made to the Directory.

Utilize Foresight, Not Hindsight, When Link Exchanging:

Regardless of the premise behind a link exchange, webmasters are essentially sharing traffic. This is done either directly with physical clicks or indirectly through search engine recognition. While search engine recognition seems to be the major motive of most exchanges, using foresight should prominent.

There are a variety of promotional based information sources the illustrate using the Google toolbar to demonstrate how popular the Website is on the internet. While this is a good idea to get an idea of popularity, it is using hindsight. This rates past efforts the developers have implemented. However, low PR does not mean that Website is unworthy.

The Website may quickly gain recognition. This would make the link exchange valuable or equal in the future. How do use foresight? Mjmls utilizes these standards when considering an addition to the Directory:

Indirect Site Promotion - Be a Good Community Member
 by: Ace Shattock

People are always asking for the best methods of promoting their site. The usual answers are: Link Exchanges, Buy Advertising, Submit to Search Engines, Viral Marketingand so on.

While these suggestions are all good in their own way, some require a lot of effort, some require money and some rely on your site being ‘worthwhile’ for the other sites to link toas in, a reciprocal link will be worth them putting your link on their pageand some simply put people off because of the ‘spammy’ feel to them.

My suggestion *does* require effort, but it is a lot more subtle than the methods mentioned above.

All you need is:

• Membership at a forum
• A link back to your Home Page (without index.html or index.php) in your signature (eg: www.nzboards.com).
• The ability to make helpful/interesting/funny comments.

How many of you have seen somebody make helpful comment after helpful comment, or release great hacks/code, and then head over to their site because you were impressed with what you had seen of them on other sites?

Probably most.

Google’s New SEO Rules
 by: John Metzler

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as “Allegra”, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Over-optimization may have played the biggest part in the dropping of seo-guy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. It’s a few months later and we see many of the ’sandboxed’ web sites finally appearing well for their targeted keywords.

How To Improve Your Conversion Rate
 by: Michael Cheney

Hardly a day goes by that I don’t get an email from someone saying:

“Michael, I just don’t know what to do. We are not getting sales, nobody is signing up, we are not making any money. What is going wrong?”

They start thinking about search engines, more marketing and expensive advertising. When what they SHOULD be doing is taking a step back and saying;

“Why aren’t the people who are already finding my website doing what it is I want them to do?”

If you can get to the bottom of that problem you might not even need to get more people to your website. If you can convert a high percentage of the visitors that are already finding you into sales you won’t need to devote as much time and money to marketing your site in the first place. So let’s talk about some quickfire ways you can improve your conversion rate.

**This Visitor Will Self-Destruct in 5 Seconds..

You have probably heard a lot of figures and the average seems to be about 4 - 5 seconds: the time you have from when somebody lands on your home page to actually convince them to remain on your site.

A Successful Link Exchange
 by: Michael McLaughlin

Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange!

The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters who are interested in real effective and professional link exchanges reach there goal.

What is going to make you the most amount of sales if you are trying to sell fishing equipment? A link from an outdoor hobby website or a link from a bubble gum corporation? I think the answer is straightforward, the outdoor hobby website. The trick is to know your market and understand your customer. What age group would your customers be, and what other type of website would they look at if they were interested in your product?

Now, put yourself in your customer’s feet, what would you search for if you were interested in your product? Type that search phrase into a search engine now and look at what results come up. Disregard the competition and look at the other websites.

5 Reasons No One Will Swap Links With You
 by: Matt Colyer

Many webmasters simply don’t understand how to request a link exchange in way that is not titled or viewed as “spam”. In this article I will list five reasons why no one is trading links with your web site.

1) Robots - No webmaster that has worked hard on his (her or their) web site wants a robot coming around asking for a link exchange. In fact many consider this as spam and they are often offended by this.

2) Watch what you say! - When emailing the web site owner you should never make mean comments or sound cold, like a robot. Make it more personal and that you are real a person and not an automated system.

3) Make it clear! - When contacting the webmaster you should be clear and to the point. Only tell them what they need to know and forget the rest. If they need to know something they will ask. Tell them where their link will be listed at and suggest where you would like your link to be placed at.

Keyword Targeting Strategy In Your Site
 by: Vikas Malhotra

Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.

Keywords Targeting Strategy for Keyword of Single word:

Keyword of Single word is useful to attract general audience and helps in getting high rank ,if the web site is new. Keywords Targeting Strategy for Keyword of Single word is that they should be more used in the root level pages or top level domain pages. This is because these pages are the ones that attract the general traffic & are generally the pages which do not specify specifics. Hence single word keywords based on themes can be targeted for on these pages.

Keywords Targeting Strategy for Keyword of Multiple words:

Keyword of Multiple words are useful for attract targeted audience therefore should be used topic wise for each page according to subject of that web page. Relevant set of Keywords should be use in Title tag, Header Tag, Meta tag, Body tag, Alt tag, Anchor tag, Comment tag and in the url (uniform resource locator) of that specific web page. Use underscore or hyphen to differentiate Keywords. These keywords are normally targeted upon in deeper level or sub directory level pages.

One Way Linking Campaigns II
 by: Vikas Malhotra

We have been discussing trips & tricks to generate one way incoming links into your site. To read the first part of this article read one way incoming links generation.

Then there is a way to generate links with the content that you have not as yet created. For this contact the established authorities (writers, publishers ) in your domain area & let them know that you are available as a resource for researching & writing on any topic from the chosen domain. When they will use you they will credit you for it. Also submit your articles to them. If they ever quote you they will link to you & the added advantage will be that their articles will get published in good places. Imagine an incoming link to your site from TIME or NATIONAL GEOGRAPHIC.

What if you don’t have great content writing skills or the necessary expertise. Then do the next best thing. Ask for permission from writers to host their content on your site in exchange from link from it. So, if you are able to create a good selection of articles people will still link to you for a good compilation.